3-Star Michelin Chef Jordi Roca and Brunch Electronik host 'edible' lineup reveal in Barcelona

3-Star Michelin Chef Jordi Roca and Brunch Electronik host 'edible' lineup reveal in Barcelona

Brunch Electronik Festival has revealed the second wave of artists for its 2026 edition in a way only it could: through a playful, immersive, and entirely edible lineup announcement hosted by 3-star Michelin chef Jordi Roca, plus a performance from selector Yu Su.

Blending cultural moment with major musical statement, the exclusive event — held in a secret Barcelona location — doubled as the official Phase 2 reveal, adding a powerful roster of global icons and next-generation disruptors to the festival’s already heavyweight programme at Parc del Fòrum this August 7 & 8.

A lineup reveal with impeccable taste

100 invited guests from the worlds of music, food, art and culture gathered for an experience designed to challenge the conventions of the modern lineup drop.

In a cultural landscape dominated by digital noise, Brunch chose tactility, play and collective surprise. A giant egg-shaped timer — a recurring symbol from this year’s campaign imagery — counted down to the reveal. Drinks were served through hidden openings in a surreal wall installation. A dreamlike photocall transported guests into an absurdist Brunch universe.

When the countdown reached zero, a bell rang — and the second chapter began.

Guests entered a new space dominated by a monumental installation. From within it emerged 3-star Michelin chef (and budding DJ) Jordi Roca, revealing the mechanics of the evening: a conveyor of desserts, each concealing the name of an artist performing at Brunch Electronik Festival 2026. To discover the full Phase 2 lineup, guests had to eat — or dismantle — the creations to uncover the names printed beneath each plate, elevating the announcement into a shared act of discovery.

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