3LAU to auction new song “WAVEFORM” through Christie’s (Inspired by the Wu-Tang Clan’s famous “Once Upon A Time In Shaolin” auction)

A pioneer at the cross-section of music and blockchain technology, 3LAU (a.k.a Justin Blau) is ready to share his next project - “WAVEFORM”

“WAVEFORM” is a 1/1 song produced by 3LAU which will be auctioned as part of famed auction house Christie’s sale during this year’s Art Basel. The auction will be open for browsing from December 1st through 3rd and then the bidding starts on December 4th and ends on the 7th, all via NFT marketplace OpenSea which is working with Christie’s for the first time on this auction. This piece is powered by blockchain-based music investment platform Royal.

What makes “WAVEFORM” so unique and exciting is that 100% of the rights to this song are being transferred to the winning bidder. That is, the owner of “WAVEFORM” is granted full master recording & publishing rights, and is thus entitled to edit, remix, rename & release “WAVEFORM” in its current state or as later modified by the buyer.

Inspired by the Wu-Tang Clan’s famous “Once Upon A Time In Shaolin” auction that granted exclusive listening rights to the buyer - “WAVEFORM” takes that original concept and brings it to the blockchain by giving the buyer all rights to do whatever they want with the song. In addition, there will be an accompanying physical piece which is a 3D sculpture of the waveform of “WAVEFORM”.

“WAVEFORM” is the follow-up to 3LAU’s previous single, ‘Worst Case ft. CXLOE.’ That song is particularly notable because 3LAU gave away 50 percent of the song’s streaming revenue to 333 fans via Royal — a platform founded by 3LAU where fans can buy ownership in songs directly from their favorite artists and earn royalties with them.

‘Worst Case’ was released on Blume Records - the first not-for-profit dance record label. Launched in 2016 by 3LAU, to date, his charitable endeavors have raised over 450,000 dollars for causes like Pencils of Promise, ACLU, cancer research, and other philanthropic causes.

ABOUT 3LAU

3LAU is a world-renowned musician and producer, best known for his chart-topping hits and unique DJ style. Starting small at college fraternity parties, 3LAU quickly rose to fame, performing at sold-out shows around the world. He has amassed over 1 billion music streams across Spotify, Soundcloud, YouTube, and other platforms. Over 300 million streams are from his Ultraviolet Album. Justin is an early crypto adopter who consistently pushes the limits of what is acceptable in mainstream media. To date, he has sold over 20M in primary sales from his NFT drops across his 3LAU and SSX3LAU releases. He's been an open advocate for tokenizing music and building the investable layer of music on blockchain technology. CoinTelegraph named him amongst its 100 most Notable People in blockchain for 2021 while Fortune ranked 3LAU at #8 in its NFTy 50 list. DuringNFTs the summer of 2021, 3LAU announced the launch of a blockchain-based music investment platform Royal, a new platform aiming to enable fractional music ownership through Royal’s own version of NFTs.

ABOUT CHRISTIE’S

Founded in 1766, Christie’s is a world-leading art and luxury business. Renowned and trusted for its expert live and online auctions, as well as its bespoke private sales, Christie’s offers a full portfolio of global services to its clients, including art appraisal, art financing, international real estate, and education. Christie’s has a physical presence in 46 countries, throughout the Americas, Europe, Middle East, and Asia Pacific, with flagship international sales hubs in New York, London, Hong Kong, Paris, and Geneva. It also is the only international auction house authorized to hold sales in mainland China (Shanghai).

Recent innovations at Christie’s include the groundbreaking sale of the first NFT for a digital work of art ever offered at a major auction house (Beeple’s Everydays, March 2021), with the unprecedented acceptance of cryptocurrency as a means of payment. As an industry leader in digital innovation, Christie’s also continues to pioneer new technologies that are redefining the business of art, including the creation of viewing and bidding experiences that integrate augmented reality, global livestreaming, buy-now channels, and hybrid sales formats.

Christie’s is dedicated to advancing responsible culture throughout its business and communities worldwide, including achieving sustainability through net-zero carbon emissions by 2030, and actively using its platform in the art world to amplify under-represented voices and support positive change.