Anna Of The North release new track 'MONEY'

Anna of the North today unveil new track ‘Money’, another infectious alt-pop gem from the ever-more endearing Norwegian-Kiwi duo who stand on the precipice of blowing up.

Of the track, the band say: “Money goes out to all those fake ass people. Users who use those around them; for money, for status, for fame. S/O to fake friends and gold-diggers!”

Following previous singles ‘Lovers’ and ‘Someone’, the third glimpse of their highly-anticipated debut album pairs a sun-drenched synth-driven backing with Anna’s impassioned take-down of people driven by the wrong things in life. Slickly combining the darker message of the track with its euphoric instrumentation shows how assured the duo’s song writing has become, and offers another example of the varied yet coherent palette which is deftly employed across their debut full-length.

As with the rest of ‘Lovers’, due for worldwide release on 8 September, ‘Money’ was recorded in Oslo and mixed in Copenhagen and London by Luke Smith (Foals, Petite Noir, Depeche Mode). It’s an album deeply rooted in heartbreak, a subject that courses through the veins of all ten tracks – through the turmoil, the guilt and the tentative joy of finally letting yourself move on.

In three years since the release of debut single ‘Sway’, the Norwegian-Kiwi duo of Anna Lotterud and Brady Daniell-Smith have paved the way for their full-length debut following a run of singles which have notched up over 65 million streams, multiple No.1 spot’s on the Hype Machine charts and rotation on Radio 1, Triple J and Beats 1.

Now they offer up an emphatically assured debut LP, its clean, springy beats and shimmering synths underpinned by the rich, emotive clarity of Anna’s voice.

The story of the project began when Anna was working in a shop in a small town near Oslo, settled with her first love whilst anticipating a life of routine and normality, when a customer came in and changed her life. Polite and well groomed, the woman, a stranger to Anna, began making daily visits, browsing for hours but never buying a thing. One afternoon, for reasons Anna will never know, the woman approached her and implored her to abandon the traditional life she had planned out, and go and expand her horizons. The plea jolted something in Anna, and in an act of uncharacteristic spontaneity, she booked a flight to Australia, leaving behind the life and the person she thought she’d spend her life with.

Her time in Australia was fulfilling but turbulent. She fell in love again, only to have her heart broken as suddenly and inexplicably as her decision to leave Norway in the first place. That’s when she met Brady Daniell-Smith. Brady, who’d been struggling with his own complicated relationships, was performing an acoustic show in Melbourne; Anna was in the audience, drinking with friends. Becoming friends, he encouraged her to find solace in song writing, discovering they could make music together as a way of exorcising the demons of their love lives and the project was born. He jokingly started calling her “Anna Of The North” and the name stuck.

It’s the two of them combined that make Anna Of The North’s sparse, brooding electro-pop so potent. Brady, who’s from New Zealand and grew up partly in Australia, injects elements of the countries’ bright, vibrant electronic scene to their music; Anna brings the glacial minimalism of her Scandinavian roots.

Anna of the North’s debut album Lovers is due for release on 8 September via Different Recordings / Honeymoon / 1 Records. The band will play Omeara in London on 26 September

Live Dates

• 18 Aug – Pukkelpop Festival, BE
• 23 Aug – Hudson Ballroom – Sydney, AU
• 24 Aug – Northcote Social Club – Melbourne, AU
• 26 Aug – Maroochy Music & Vis Arts Festival, AU
• 09 Sep – Bestival, UK
• 26 Sep – Omeara – London, UK
• 12 Oct – Obaren, Stockholm, SW
• 13 Oct – Vega Ideal Bar, Copenhagen, DK
• 14 Oct – Häkken, Hamburg, DE
• 16 Oct – Auster Club, Berlin, DE
• 18 Oct – Sugarfactory ADE Live, Amsterdam, NL

19 Oct – Yuca, Cologne, DE

20 Oct – Pop Up du Label, Paris, FR

09 Nov – Parkteateret – Oslo, NO

18 Nov – Room 2 P12 @ Transardentes, Brussels, BE

10 Nov – Det Akademiske Kvarter – Bergen, NO