Assassin’s New Video Stronger “Offers Inspiration For Hard Times"

Assassin’s New Video Stronger “Offers Inspiration For Hard Times"

Assassin a.k.a. Agent Sasco's latest single “Stronger” is visualized through a story of struggle and progress. Driven by the spirit of perseverance, Sasco acts as an agent of positive change on "Stronger." According to The FADER, the video "offers inspiration for hard times" and "feels right on time."

Sasco tapped into his passion project of farming as the starting point for “Stronger.” Set in Jamaica, the Ras Kassa directed visual tells the story of independent banana farmer, who is faced with social and economic struggles in an effort to provide for his family. The video's opening credits reveal the harsh reality that only five corporations control 80% of banana sales worldwide and such a small fraction is given to the farmer.

"Stronger," which was recorded at Bob Marley's legendary Tuff Gong Studios and backed by the five-piece band Raging Fyah, is off Assassin's latest album Theory Of Reggaetiviity (Feb 19 / Sound Age).

The Jamaican lyricist has been slaying the dancehall scene for over a decade, hence the reason for his notorious moniker. More recently, he has landed features on some of hip hop's biggest records from Kanye West to Kendrick Lamar. On Theory Of Reggaetivity, he delves in more conscious reggae delivering his most honest record that parallels his maturation.

Tour Dates:

  • Jul 15 in Twann, Switzerland @ Lakesplash Festival
  • Jul 16 Bergamo, Italy @ Ambria Music Festival
  • Jul 22 in Montego Bay, Jamaica @ Reggae Sumfest Festival
  • Jul 29 in Bersenbruck, Germany @ Reggae Jam Festival
  • Jul 30 in Dortmund, Germany @ Juicy Beats Festival
  • Aug 5 in Friedberg, Germany Reggae in Wulf Festival
  • Aug 6 in Stockholm, Sweden @ En Arena
  • Aug 7 Garberville, CA @ Reggae On The River
  • Aug 8 in Catanzaro, Italy @ Percival
  • Aug 10 in Sampieri, Italy @ Pata Pata
  • Aug 12 Pfullendorf, Germany @ Keep It Real Jam Festival
  • Aug 13 in Benicassim, Spain @ Rototom Sunsplash Festival
  • Aug 14 in Casalabate, Italy @ Casalabate Festival
  • Aug 18 in Hradec Kralove, Czech Republic @ Hip Hop Kemp Festival
  • Aug 19 in Tolmin, Slovenia @ Overjam Festival
  • Aug 28 in Philadelphia @ Philadelphia Jerk Festival
  • Nov 14 in Miami, FL @ Welcome To Jamrock Reggae Cruise
Assassin

Read more

All articles →