© Photo credit: Jenna Marsh
Australian pop-sensation Ruel shares his exhilarating new single
Australian pop-sensation Ruel shares his exhilarating new single “I Can Die Now,” available now via Giant Music. Produced and Co-written by GRAMMY-nominated Julian Bunetta (Sabrina Carpenter, One Direction) along with Ammo (Beyoncé, Britney Spears), JKash (Charlie Puth, Dua Lipa), Mark Schick (Nessa Barrett, Benson Boone) and Ed Drewett (Niall Horan), “I Can Die Now” is a high-energy, emotionally charged pop anthem that captures the dizzying rush of falling head over heels in love. This track provides the very first taste of what’s to come from Ruel’s highly anticipated sophomore album coming late 2025, setting the stage for his bold and expansive new chapter.
The song’s tongue-in-cheek, highly engaging campaign is centered around a fictional medical diagnosis called “Intense Conditional Desire Neurosis” (ICDN) Syndrome - the concept stems from the single’s surreal music video, which follows a love-struck, hospitalized Ruel slipping in and out of consciousness. Fans will be invited into this vivid world through immersive, interactive content and storytelling that brings the idea to life with humor and heart.
Ruel on the single: "I've been waiting for what seems like forever to get I Can Die Now out. I love the juxtaposition between the title and the theme and energy of the song - once you listen to it, you’ll know what I mean. On top of that, ICDN is the first taste of what my new album might be like...”
“I Can Die Now” was written during a session in Nashville and marks a defining moment in what’s been a breakthrough year for Ruel. After moving to Los Angeles and signing with Giant Music, he tapped into a new wave of top-tier producers and songwriters, unlocking a bold new sound. The single captures the confidence and creative freedom driving this next chapter.
“I Can Die Now” introduces a more confident, playful Ruel while offering a first taste of the sound and spirit fans can expect moving forward.
ABOUT RUEL
Known as a superstar with substance, RUEL exudes a sense of style and sophistication well beyond his years, maintaining humility within his swagger both on and off the stage. Whether sitting front row at Paris and New York Fashion Weeks, collaborating with orchestras in Budapest, or consistently surprising fans with free impromptu Pop-Up concerts around the world, Ruel’s endearing yet unassuming presence as an artist and an individual is magnetic.
Since making his debut in 2017 at the age of 14, RUEL has a biography that is nothing short of astonishing. Best known for his certified RIAA Gold selling singles Painkiller and Dazed & Confused, the multi-award winning artist’s CV also includes the release of 4 EPs, a mammoth debut album and over three Billion streams.
What’s more impressive? The fact that he achieved all of the above before turning 21.
To celebrate this new chapter of ongoing ascent to global superstardom, Ruel dove head first into the studio to work with a small group of his most creative (and award winning) simpatico producers and songwriters. This creative collective includes Julian Bunetta (One Direction, Sabrina Carpenter, Teddy Swims), Joel Little (Taylor Swift, Khalid, Gracie Abrams), Kenny Beats (Ed Sheeran, Dominic Fike, Freddie Gibbs) and long-standing executive producer and mentor M-Phazes (Eminem, Madonna, Kehlani, Demi Lovato).