bbyclose Brings Main Character Energy with First Solo Single, ‘ego’

After establishing herself as one of dance music’s most in-demand voices through a string of high-profile collaborations, Brit Award–nominated artist bbyclose steps into the spotlight with her first solo single, 'ego'. Out now via Intercord Records, the release marks a turning point for the rising star, staking her claim as part of a new wave of artists redrawing the boundaries between mainstream pop aesthetics and high-octane music that's equally primed for the underground. LISTEN HERE

‘ego’ lives entirely up to its name, opening with the subtle confidence of someone who’s already read the last page of the story. Vocals from bbyclose make the track sweet on the surface, but they’re undercut by moody synths and a bassline that seems to double back on itself. Glossy yet infused with club energy, the single underscores why bbyclose is fast becoming one of the most coveted new faces in the global dance scene.

As a debut, the release is both confident and fully realized, but for bbyclose, confidence is nothing new. With over 400 million streams to her name and credits on some of dance music’s punchiest releases, bbyclose has already proven her ability to shape the sound of the moment. As the voice and co-writer behind the global hit 'Kisses' alongside BL3SS & CamrinWatsin (a Top 5 UK single that spent 33 consecutive weeks on the German charts) she’s continued to flex her creative might, collaborating with titans of the scene like Sub Focus, Felix Jaehn, Marlon Hoffstadt, and FISHER. With 'ego’, however, bbyclose marks the beginning of something different: a fully formed creative era that sees her stepping out from behind the features and steering the project on her own terms.