Beres Hammond in New York for Today at Apple and Meet and Greet at VP Records Retail Store

In celebration of Beres Hammond's first album in six years, "Never Ending", which came out Friday October 12th, two New York events will be held this week in New York, giving fans a chance to meet the legendary reggae artist.

Fresh off a mini promo run in Florida, which included a meet and greet at the VP Records store in Miramar, FL on Saturday, Beres Hammond will have an exclusive Q&A with Rob Kenner of Mass Appeal today, Tuesday October 16th at the Apple Store Soho for their Today at Apple series from 7:00-9:00pm. He will then conclude his meet and greets at the VP Retail Store in Jamaica, NY at 170-21 Jamaica Ave, NY 11432 on Wednesday October 17th from 4-7pm. There, fans will have a chance to get an autograph from Beres with the purchase of his album.

On his new album, Beres carries on the grand tradition of a romantic balladeer with sensitivity and swagger. “Never Ending” features 14 songs about love and life, in collaboration with longtime recording studio partners; Willie Lindo, Kirk Bennett, Handel Tucker, Errol ‘Flabba’ Carter, Leroy & David Heywood aka “Mafia & Fluxy,” Winston ‘Bopee’ Bowen, Dean Fraser and Robbie Lyn among others. “Never Ending” presents 21st century classics from the master of romance and reggae.

With the album debuting at No.1 on the U.S., UK and Japan iTunes Reggae Chart and a new video for "I'm Alive", its testimony that the albums title matches reality and his legacy is Never Ending.

"There is a magic to Beres' music; he is the best storyteller, there's always a theme to his songs and if you listen carefully to 'Never Ending', many of the tracks are interlinked," said Christopher Chin, CEO of VP Records.