Bertus & YG Entertainment sign deal and release Babymonster's 3rd mini-album 춤

Dutch distributor Bertus and South Korean entertainment group YG have agreed to a worldwide deal to work together in notably the US and the EU. The first release to be handled together will be BABYMONSTER 3rd MINI-ALBUM [춤 (CHOOM)], to be released May 8th.

YG Entertainment is a leading South Korean multinational entertainment company founded in 1998 by Yang Hyun suk. Over the past decades, the company has grown into a global powerhouse, operating across all key areas of the music and entertainment industry, including recorded music, talent management, music production, live events, concert production and music publishing. YG Entertainment is widely recognized as one of the driving forces behind the global Korean Wave and is home to some of the most successful and influential K Pop acts worldwide, including BLACKPINK and BIGBANG. Its current roster features globally active artists such as BLACKPINK, BIGBANG, Eun Ji won, WINNER, TREASURE and BABYMONSTER.

BERTUS, part of the Artone Group, is one of Europe’s leading physical music distributors. Headquartered in the Netherlands, the company began in the early 1970s as an independent record store and evolved into a specialist in wholesale, production and distribution. Today, after more than 50 years of growth, BERTUS is a trusted international partner for labels and rights holders, delivering vinyl and CD releases to retailers and fans across Europe and beyond. With sales offices in 15 European countries and a strong footprint in mainland Europe, BERTUS manages a broad catalogue through exclusive agreements spanning major and independent repertoires—including Sony, Universal, Warner, Beggars, Domino and many more—connecting every key genre, from Metal and Jazz to EDM and K Pop, with the audiences that drive demand.

In K-Pop, BERTUS has built a strong track record over the past decade, establishing itself as a key player in Europe with year on year revenue growth and specialist expertise in K Pop focused marketing and fan events.

Daniel van Dijkman, Managing Director at BERTUS, commented:

“We are extremely proud to have entered into this exclusive partnership with YG Entertainment, one of the most influential and trend defining forces behind the global success of K Pop. This collaboration represents an important step in further strengthening YG’s presence across Europe, US and beyond. Together, we are committed to supporting the continued growth of their artists and bringing high quality releases and campaigns to retailers and fans worldwide.”

BABYMONSTER’s 3rd mini album, [춤 (CHOOM)], will be released in three versions: Photobook, Jewel, and Plush Keyring. The Photobook comes in three versions—Crimson Version, Metallic Version, and Prism Version, each including a photobook filled with diverse visuals, along with a logo tag, mini poster, and selfie photocards.

The Jewel Version will be available in six member-specific versions. It includes a 36-page photobook, jewel case, selfie photocard, and stickers. The Plush Keyring version will also be released in six member versions, featuring three-dimensional plush dolls based on animal illustrations drawn by the members themselves, enhancing its collectible value. It additionally includes eight film photocards and two full unit photocards.

World-wide retailer exclusive collectable photocard sets will be available from FNAC, Barnes & Noble, HMV, Amazon, Cultura, Müller and KPOP NARA. An exclusive photocard set in three exclusive Photobook variants is only available for Bertus customers.

Meanwhile, BABYMONSTER is set to embark on their second world tour starting in June, covering five continents including Asia, North America, Oceania, Europe, and South America.