Biig Piig releases "Bubblegum"

Bubblegum is the debut mixtape from Biig Piig, available on RCA alongside brand new focus track, ‘In The Dark’. Featuring ‘Picking Up’ (with Deb Never), recent single ‘This Is What They Meant’ and suitably-explosive viral hit ‘Kerosene’, Biig Piig begins an already-sold-out UK headline tour in March. She was recently selected for the prestigious BBC Sound of 2023, with ‘Kerosene’ nominated last week for RTE Choice Song Of The Year.

Her most colourful, confessional and cathartic body of work thus far, Bubblegum confirms Biig Piig’s growth as an artist, and young woman. It closes on newly-released ‘In The Dark’, a raw but reflective moment on the dancefloor which also formed the first song Biig Piig conceived for the project. From the nomadic outsider’s vantage-point, there’s an affecting acceptance to the chorus - “I found my home here in the dark” - but the sense too of someone now able to sit with herself, and face whatever the future has in store.

Bubblegum adds a new chapter to Biig Piig’s incredible story thus far, with her innately adventurous spirit (musically, geographically, and emotionally) exploring themes of self-discovery, longing, and ultimately embracing the unknown. Across Bubblegum, pockets of quiet contemplation are punctured by moments of release: from the chaotic night out of ‘Picking Up’ to the combustible lust of ‘Kerosene’. What emerges is a newfound sense of perspective: ‘This Is What They Meant’, for instance, is about experiencing a new city, and yourself, through another’s eyes. It’s all tied up for Biig Piig in a playfully surreal aesthetic: “Bubblegum is sweet and nice to look at, but it’s sticky. I like the innocence, but was drawn to the texture — balloony, elastic, stretchy. And it bursts, too. That's what the tape felt like.”

Today, Biig Piig is able to chronicle her journey thus far with rarified clarity. It’s a wild path that has already seen the Irish (via West London and Malaga) artist earn a devoted audience, with over 200 million streams, co-signs ranging from Billie Eilish to Lil Nas X, and tours alongside the likes of Glass Animals, Jungle and her own NiNE8 Collective. Blending heady club sounds, complex interiority and an occasional dance with demons both figurative and literal, Bubblegum chronicles an intense, at times isolated period of self-examination - but like all Biig Piig’s work, it’s ultimately bound by the potential of human connection. Though the bubble of the artwork seems bound to burst, Biig Piig has proved she won’t be broken, and in fact can only grow bigger and stronger with each breath.

Bubblegum - Tracklist:

1. ‘Only One’
2. ‘Liquorice’
3. ‘Kerosene’
4. ‘This Is What They Meant’
5. ‘Ghosting’
6. ‘Picking Up’ (ft. Deb Never)
7. ‘In the Dark’