The Global Meeting Point for the Event and Exhibition Industry – Two Reasons to Look Forward to 2027

boe international is further developing two of its key evening events: In 2027, the BrandEx Award and boe night will each once again have their own dedicated setting. In doing so, Messe Dortmund is creating more space for what makes both events special: an awards evening celebrating creative excellence, outstanding projects, and the industry’s winners, as well as a boe night dedicated to meeting new people, exchanging ideas, networking, and celebrating together.

BrandEx Award and boe night with Their Own Distinct Identities

The BrandEx Award will take place on Tuesday, January 19, 2027, sending a strong signal of creativity, innovation, and quality in the event industry on the eve of boe international. The creative competition honors outstanding projects that effectively combine brands, spaces, experiences, and communication.

On Wednesday, January 20, 2027, the evening will be dedicated to boe night. Following the first day of the boe international trade show, the event is all about the industry itself: serving as a meeting place for exhibitors, visitors, partners, creatives, service providers, agencies, and decision-makers. boe night provides the perfect setting to continue conversations from the trade show, strengthen new connections, and celebrate the industry’s kickoff to the year together in a relaxed atmosphere. Further details on boe night 2027 will follow in the coming months.

boe international is the international meeting place for the event and trade fair industry and kicks off the event year every January. Under the motto "People. Events. Innovations." the leading trade fair in Dortmund shows how the future of events is taking shape. boe brings together suppliers from the fields of trade fair construction, equipment, technology, and event IT, as well as venues, catering, and acts with trade visitors, agencies, companies, and strategic decision-makers from marketing, HR, and procurement. At the same time, boe is aimed at event managers from across the economy - from office managers to corporate communications - who organize formats such as anniversaries, trade fairs, or employee events and are looking for reliable partners and creative solutions. In addition to practical inspiration and networking opportunities, the leading trade fair offers a supporting program with lectures, panels, and side events. Talented individuals and students also use it as a career platform and springboard into the industry. The trade fair's professional sponsor is the Federal Association of the Event Industry fwd:.

NEXT EVENTS:

• January 20–21, 2027, boe international

• January 20, 2027, boe night

• January 19, 2027, BrandEx Award