Happy release day Baby Queen

The British monarchy is in bits but Baby Queen, real royalty, reigns supreme. The 23-year-old South Africa-born, London-based artist (real name Bella Latham) arrived in the pop sphere barely a year ago, but has already carved her name deep into its fabric with her crooked sceptre. She is, whether you’re ready or not, the genre’s new anti-hero.

That was a necessary first step in her ascent through the world as a new artist with something to say. But now she’s made her point, she’s ready to turn inwards. Enter a new era of Baby Queen’s story with her new mixtape, The Yearbook. “It’s an American coming-of-age film,” she says of the final project’s concept. “It feels confusing, happy, free, lonely... all of these things you go through when you are growing up”

A Baby Queen love song isn’t the sappy, same-old ballad you’re used to: they’re injected with equal doses of despondency and euphoria – each one like a crackled, 35mm movie playing on loop in your head.

British press about Baby Queen:

• “One of pop’s most essential new voices” NME
• “Her music really stands out for its unfailing honesty" Annie Mac, Radio 1
• “Deadpan and hilarious” The New York Times
• “Expect all eyes to be turning to Baby Queen pretty soon”
• Dork Magazine
• “An artist who is fresh out there... brilliant sugary sweet grunge” Jack Saunders, Radio 1
• “[Baby Queen’s] sharptongued tunes have already gained her a mini cult following” i-D
• “Possibly the planet’s best new pop entity” Popjustice
• “The newcomer creating her own brand of infectious anti-pop” Wonderland
• “London-based Baby Queen is coming for the crown” Billboard
• “Quickly becoming one of our new faves” DIY

Check the album HERE.