J Balvin and DJ Snake's new 90's inspired music video out today

Global music trailblazer DJ Snake joins forces with Colombian reggaeton icon J Balvin to release “Noventa,” an exhilarating summer single that effortlessly fuses cultures, genres, and undeniable star power. Following their first international smash hit “Loco Contigo” in 2019, the duo reunites with the same explosive creative energy. The track is one of the marquee collaborations featured on DJ Snake’s highly anticipated new album ‘Nomad’, slated for release later this year.

“Noventa” — which means ninety in Spanish — is a deliberate nod to the nostalgic energy and colorful chaos of the 1990s, a decade that heavily influences both the track’s sound and its visual identity. Blending DJ Snake’s high-energy global production with J Balvin’s signature reggaeton cool, the track pulses with a contagious rhythm, a hard-hitting beat, and Balvin’s smooth, commanding delivery — making it the ultimate soundtrack for Summer 2025.

Visually, the single’s artwork features a throwback logo inspired by the iconic look of old-school MTV, capturing the raw, playful spirit of the era. That same influence extends into the music video, which was shot on the streets of New York City and fully embraces a ‘90s aesthetic — from lo-fi VHS-style footage to street dance cyphers and vibrant urban visuals. Directed with gritty flair and nostalgic detail, the video offers a dynamic tribute to the decade that shaped modern pop culture, while celebrating the creative chemistry between DJ Snake and J Balvin.

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werful crossover moment for global music, “Noventa” is a cultural flashback with a modern twist, bringing the energy of the ‘90s into today’s global music scene. This new release expands DJ Snake’s influence spanning various genres and countries, creating music that resonates across continents. For J Balvin, “Noventa” continues his legacy of bold, genre-crossing collaborations that elevate reggaeton on the world stage.

With ‘Nomad’ on the horizon, “Noventa” sets the tone for what’s to come: bold, genre-defying music made for movement — on the dancefloor, in the streets, and across borders. “Noventa” is out today on all streaming platforms.

ABOUT DJ Snake

Over the last decade, DJ Snake has achieved the kind of rarefied and wildly transformative success that few artists ever come close to attaining. Originally from a housing project on the outskirts of Paris, the multi-platinum-selling DJ/producer has shattered industry records with smash hits such as "Taki Taki," earned diamond certification from the RIAA for "Lean On" (with Major Lazer), delivered era-defining bangers like "Turn Down for What" (with Lil Jon), and made history as the first artist to perform atop the roof of the Arc de Triomphe. Along with repeatedly turning out tracks that top the charts around the world—including four songs that have surpassed a staggering billion streams on Spotify—the multi-award-winning phenom brings his boundary-pushing ingenuity to music that builds unexpected and undeniably powerful bridges between vastly different cultures and genres.

ABOUT J Balvin

José Álvaro Osorio Balvín (J Balvin) (born May 7, 1985) is a Colombian reggaeton singer. Balvin is one of the best-selling Latin music artists with sales of more than 35 million records (albums and singles) worldwide. Balvin was born in Medellín, Colombia. At age 17, he moved to the United States to learn English, where he lived in both Oklahoma and New York. He then returned to Medellín and gained popularity performing at clubs in the city. Throughout his career, Balvin has won five Billboard Latin Music Awards, four Latin Grammy Awards, two MTV Video Music Awards and four Latin American Music Awards and received two Grammy Award nominations. In 2017, the BMI Latin Awards named him the Contemporary Latin Songwriter of the Year for his contribution in the Latin music industry, and has won the first Global Icon Award given by Lo Nuestro Awards, in recognition of his contribution to spread Latin music worldwide. He became the first Latino to headline world-musical events such as Coachella, Tomorrowland, and Lollapalooza. The Guinness World Records acknowledged him as a "leader of a second-generation reggaeton".