King takes listeners on a sonically wild ride with latest bilingual drop “CROWN”

The record-breaking King, from New Delhi, reached new international heights earlier this year with the explosive popularity of his global viral hit “Maan Meri Jaan” which comes with its own staggering set of stats; racking up a colossal 810M streams to date, the song has been on Spotify India’s Daily Top Songs Chart for over 300 consecutive days, alongside a continuing global presence across Spotify’s Daily Viral Charts in territories such as the UK, Japan, Australia, New Zealand, Canada, Hong Kong and UAE.

Meanwhile, the international version "Maan Meri Jaan (Afterlife)" with Nick Jonas has racked up over 45M views on YouTube alone, and earnt King critical international press support from the likes of Rolling Stone, MTV, E!, Evening Standard, Entertainment Tonight, Wonderland and 1883 Magazine.

Across two bodies of genre-bending work – his 2020 debut album THE CARNIVAL and last year’s Champagne Talk – King’s unprecedented but ongoing success is a welcomed first. With Indian charts typically only dominated by music from Bollywood artists with decades of experience to their name, the rapper/singer’s trend-bucking popularity via crossover gems like “Tu Aake Dekhle”, “Pablo” and “IICONIC” proves that Indian audiences crave diversity and are embracing a new kind of music star – achieving profound levels of global success without the Bollywood machine.

Helping to fly the flag across the world for Indian pop culture, the melody-driven storyteller’s work has been captivating audiences with his audio-visual experiences and narrative concepts in his lyrics, exploring topics like self-doubt, confidence and the ups and downs of relationships – and with a new body of work coming and his international headline tour (hitting the UK, US and Canada) on the horizon, King undeniably proves his star is on the rise internationally.

King – “CROWN” (Official Music Video): https://youtu.be/nbNbfiJszHw