Lorg runs a grief marathon on debut solo album 'I Fell For Fantasy'

Today, Lorg has independently released their debut solo album I Fell For Fantasy. The record was co-produced by Lorg and Adam McDaniel (Angel Olsen, Wednesday, Animal Collective) between Drop of Sun Studios in Asheville, NC, and Lorg’s home studio. After relocating to New York City, Lorg’s debut album is the victorious result of unrelenting care and attention to detail — one that faces grief head-on and chooses to continue forward — Stream.

Lorg is the solo journey of the singer and co-creator behind the music project SALES, L Morgan. It is the counterspell to a powerful curse that had befallen our intrepid hero, placed upon them by forces unseen, yet powerful. For years our hero, the eponymous Lorg, trekked silently through the lands of shadow, came up against (and ultimately befriended) the monstrous twins of Doubt and Despair, fled through the valley of unknowing, and scaled the oracle’s mountain–where it is said that upon that highest peak, your true self shall be revealed. For better or worse.

Well, dear reader, obviously it was for the better, as they woke upon a vista of glory, and such an expansive interiority was revealed unto them that they could feel the bindings of their curse fraying, and bits of what could only be referred to as “spiritual muck” began to slough off. Lorg, having arisen victorious from the clutches of an ancient enemy, brought forth this most potent of talismans — this album — wrought with great care and attention from the depths of their musical quest, for you to absorb its residual effects. Listen with an open heart for optimal counterspell effectiveness.

“Going solo was spiritually difficult. I had always wanted to but it felt like I was throwing the baby out with the bath water,” reflects Lorg.

I Fell For Fantasy opens with the pop prophesy “Cowboy Songs.” Looping personal patterns just like the song’s melody, the album opener foreshadows our hero’s journey ahead. Under the clouds of a serious heartache, Lorg sets out on their greatest quest yet. “Brandy” is a song that embraces experimentation — with a Juno synth bass, birds chirping outside of the window, falling in love, and rediscovering a signature sound.

Today also sees the release of the official video for “Crossroads.” Directed and choreographed by Coco Villa, and creatively directed by Lorg, the video follows the story of a ghillie suit beast learning to dance, love and let go — Watch.

“Listening back, it sounds like my own version of ‘Should I Stay or Should I Go,’” says Lorg. “I was feeling frustrated by sitting on the fence about my relationship, my solo project, and staying in Asheville.”

Later in the album, we meet the forgiving “Moody Jam” and the reconciling “Life Of A Dream.” The latter faces the album’s alluded to heartache head-on and comes to terms with some of the things that are now lost to the past.

On the album closer, “So I Put It In A Song,” Lorg shares, “This song gave us the hardest time of all the tracks on the album. It started as a quick demo with just a vocal and guitar track at my home. I took the song to Drop Of Sun and Adam and I built it out into something truly huge but I felt really disconnected from the feeling in the demo, and my sound in general. We stripped everything back to just vocals and guitars. You can hear the amp buzzing between vocal phrases. The song swells with some of the big synth stuff we wrote in the previous version.”

“‘Did I make it there yet?’ is something I asked Adam at the end of a tiring vocal tracking day, and it seemed right to leave it in there. At the time I hadn’t made it, but I think I have now. “

On September 9, Lorg will play an album release show at Union Pool in Brooklyn. This will be their first solo headline show in the city. All ticketing information can be found here.

I FELL FOR FANTASY TRACKLIST

1. Cowboy Songs
2. Brandy
3. Marathonia
4. How Many Days
5. Crossroads — watch
6. In The Cold
7. Moody Jam
8. Hall of Your Heart
9. Life Of A Dream
10. Epilogue
11. So I Put It In A Song