Music Exec Lucas Joyner and Partners Disrupting the Music Industry with Innovative Metaverse Platform, AtEM.

A revolutionary project combining the powers of art, music, and blockchain technology, AtEM is the first entertainment servicing platform in a fully interactive Metaverse environment.

Art in its various expressions is how we see the world. From paintings to dance to poetry, art in all forms, especially music, is a universal language that crosses all cultures, backgrounds, and races. It’s no surprise that it has become a central part of the newest forms of crypto currency - Non-Fungible Tokens (NFTs)- as pieces are able to exist on the blockchain with a plethora of use-cases.

With that, music’s contribution to entertainment and to the art world is paramount. It’s undeniable. But even with its ability to transcend, too many budding artists lack the access to platforms to establish themselves on the path to a successful career. In fact, an industry report by Next Big Sound says that “90.7% of music artists will remain unknown with just 9.3% making it to the big leagues.” AtEM is here to change that narrative!

The platform’s momentum is quickly gaining steam in the music industry. AtEM’s all-star celebrities and influencers, like Fredo Star & Onyx, Edge of Paradise, Combichrist, Supa Peach, Pro MX Star Jace Owen, and signing on more daily, are teamed up with powerful brands and ambassadors like Audio Engineer Rich Keller, Producer Ulrich Wild, Producer Dallas Austin and brands like Sessionwire and Summit Arts for the platform’s reach. Releasing its first track, "Say Sum Else" by Supa Peach via its music arm on June 10th, AtEM is transforming the music world through strategic partnerships.

An innovative approach to the way artists of all genres and levels are able to gain access to the music world, AtEM melds the best of Lucas Joyner’s legacy artist management, Music Distribution knowledge and industry marketing with innovative Metaverse blockchain technology; giving artists the ability to take control of their content in ways that haven't been fully utilized yet. Joyner and his associates Quinn Anthony, Ian ' Krac Kills ' Hill and Aaron ' Atlas ' Neal have amazing 2030 aimed plans for AtEM and its platform visions. They are unique and thanks to the power of the team and ambassadors repertoire, they are a reality. Joyner gives insights into AtEM’s plans through a quick fireside chat.

Metaverse and NFTs are the new buzzwords in the crypto space.

ATEM Atem Music Distribution Infographic https://youtube.com/shorts/n2xv2SbyWh0?feature=share

ATEM Metaverse Gameplay and Atemcoin Promo Teaser: https://www.youtube.com/watch?v=-JMxAjM1kqc

AtEM - A New Crypto Monetized Platform for Arts & Entertainment https://youtu.be/PWajEmb5gQc

What is AtEM all about?

AtEM is the first entertainment servicing platform in a fully interactive Metaverse style environment. “AtEM” stands for Arts Entertainment Metaverse. AtEM is not only about the metaverse, the graphics, and the development that go into it but it is also a whole new way of merchandising NFTs and the entertainment industry. That includes music, as well. We aim to change the ease with which an artist can maintain a career and be self-sufficient through blockchain technology as well as traditional routes.

AtEM is playing in a space that is getting a lot of attention in recent times, even from technology giants. How does AtEM stand out?

A key distinction for AtEM is that we bring the infrastructure to artists that need to navigate a post-pandemic market. Let’s be honest, there aren’t a ton of options for budding stars in the local rural areas. With mass venue shut-downs, social distancing, and safety concerns in the wake of things like Travis Scott’s festival and multiple years of protests, AtEM brings everything a performing artist needs into an easily accessible package in the Metaverse. From recording and producing content, booking and tour planning, marketing, and PR, to distributing content on Digital Service Providers (DSPs) and the blockchain, AtEM provides a highly interactive one-stop-shop for every serious or aspiring artist.

AtEM stands out from the multitude of emerging Metaverse projects due to a clear direction for the project, an attainable roadmap, and the utilities being provided. The AtEM Metaverse is second to none in how it holds the potential to change the music space for the better while bringing liberation to the mundane aspects of being an artist in today’s industry. Labels will have to do a lot of catching up once we are fully unleashed. (Hearty laughter)

Without giving away too much, we aim to bring some of the most well-known artists and performers into the Metaverse space, utilizing the AtEM pipeline we’re developing. From Hollywood actor interactions, branded games, and exclusive content, to virtual meet and greets with music’s most prolific figures, there won’t be any shortage of unique experiences in the AtEM Metaverse.

This is literally mind blowing and I am sure everyone can’t wait to get their hands on the AtEM Metaverse. What other exciting features are in development by the AtEM team?

One of the more unique aspects of our dynamic NFTs is that the AtEM NFT Marketplace will allow you to buy upgrades for your character giving you access to certain parts and certain activities/roles inside the AtEM Metaverse. The fact that you can earn and make gains on your AtEM crypto just by playing the game and having fun with world renowned artists and friends alike while utilizing the plethora of utility benefits AtEM has to offer, will be a game-changer (pun intended).

Coin holders and stakers will receive special drops and giveaways during AMAs, exclusive in-game events and more. We want to make this a special project for all the investors, the gamers, and the artists that wish to get into crypto and the Metaverse space. And, that means we know it’s a large undertaking (being artists ourselves). But, with the support of the artist, crypto and gaming communities, we are positive we can make The AtEMverse something that will change the entertainment industry forever.