Set It Off premiere music video for ‘Why Worry’

Tampa, FL-based pop outfit Set It Off have premiered their new music video for lead single ‘Why Worry’ online. The video was filmed in New York City with director Rob Soucy (Azealia Banks, Alkaline Trio) and can be seen here: http://youtu.be/sesKiKYQn84

"We actually started creating the concept for the ‘Why Worry’ video while we were still in the studio," reveals vocalist Cody Carson. "This song very much embodies duality in the actual characteristics of the music itself, and knowing that this was going to be the first single and that the album is called Duality, we wanted to really drive that point home. So that explains the "Good Cody" and "Bad Cody", the light side of the crowd and the dark side of the crowd, as well as the contrasting moods in the verses and choruses. Also, pay attention to the hand motions in the chorus on the words 'why, why worry at all' (we made our own NSYNC-esque choreographed move) and also the hand symbol we create at the beginning and end of the video...I present to you the duality diamond hand symbol, when I throw it up it shows, I want to see you do it right back!"

Early reviews from Big Cheese Magazine and Alternative Press rave on the band's lead single ‘Why Worry’ respectively noting that the song "will have Fall Out Boy quaking in their boots" and that it's "one of the best pop songs you'll hear all year." while Kerrang! awarded the album a perfect score of 5 out of 5 and declared that "Set It Off have created their own sub-genre in an oversubscribed pop-rock scene and absolutely nailed it." as Rock Sound ensures: "Every song here is precisely constructed and delivered with nothing but the purest showmanship. A late contender for Album Of The Year? Absolutely."