Soft Loft shares new single 'Wednesdays' | new album 04/09

Ahead of a September-album-release, Soft Loft return with an uplifting indie-folk anthem about learning to rely on yourself. Inspired by the iconic Mean Girls line “On Wednesdays we wear pink”, the Swiss collective flips the script: happiness doesn’t come from being chosen by others.

Driven by warm acoustic guitars, catchy melodies and Jorina Stamm’s unmistakable voice, Wednesdays celebrates personal growth and finding comfort in your own company.

Jorina Stamm on Wednesdays:

“’Wednesdays’ is about mental health and the small, everyday rituals we lean on to keep going - taking walks, eating better, buying yourself flowers, or simply telling yourself that today might be okay. At its core, the song reflects on learning to rely on yourself. It’s about taking responsibility for your own well-being, making changes when you need to, and slowly finding a sense of peace without depending on others for validation or happiness. There’s a tension between isolation and comfort, between feeling unseen and learning how to sit with yourself and be okay there. The title is a playful nod to the movie Mean Girls and its iconic line, “on Wednesdays we wear pink.” and „you can’t sit with us“ In contrast to the pressure of fitting in and following unspoken rules, “Wednesdays” embraces the idea of stepping away, of choosing yourself, even if it means sitting alone, and feeling real good about it.” 

Soft Loft is a Switzerland-based collective fronted by singer/lyricist Jorina Stamm. They’re an insider's tip, at home in the scene, but you also wouldn’t be surprised if one day they opened for Taylor Swift. They create music that cracks your shell wide open, reframes the broken and ugly, and makes you fall head over heels in love with being fallible and human.

From day one, their mission has been to create a space where vulnerability is like oxygen and connecting with another is summer breeze. Their sound is a sticky mixture of ecstasy and melancholy, which they refer to as “Indie-something-something”. They feel at home playing in the shoebox-type club piled with a sweaty, screaming bunch, just as they do on big stages before a thrashing ocean of people.

In just over a year in 2024, Soft Loft self-released the EP In Case You Get Lonely, followed by their debut album The Party And The Mess, both produced by Grammy-nominated producer Gianluca Buccellati (Lana Del Rey, Arlo Parks).

Without any promotional efforts, several tracks landed in rotation on Seattle’s KEXP, while the album entered the North American College Radio Charts (NACC 200), remaining there for six weeks. In the UK, BBC 6’s Amy Lamé championed the band, alongside support from Berlin’s FluxFM, quickly leading to headline shows and key festival slots.

To date, the band has performed across major European cities including London, Berlin, Paris, Vienna, Manchester, Hamburg, and Zurich. Festival appearances include The Great Escape, Reeperbahn Festival, MS Dockville, Maifeld Derby, Montreux Jazz Festival, and Winterthurer Musikfestwochen.

Following that breakthrough year marked by an extensive European headline tour, major festival appearances, and early acclaim from tastemaker outlets, Soft Loft continued to build momentum. Their 2025 EP Modern Roses, self-produced by the band, marked a clear step forward, more direct, more self-assured, and emotionally deeper. As Jorina Stamm explains, these songs feel like “pure Soft Loft, still about what it’s like to be human, except that we go even deeper. We know each other more, we’re closer, and we’ve played all these shows together, so it’s easier to say what we want to say.”

The new upcoming album Throw The Dice — recorded at Studio Black Box in France and mixed by mixed by Grammy-winner Craig Silvey (Arcade Fire, Florence The Machine, The National, etc.) — in many ways, a reflection on life itself. It’s about what the band learned, what they’ve observed, what has helped and what hasn’t. It questions whether they’re stepping into a new phase in life, or if that idea of clear-cut phases doesn’t really exist at all. It’s about it all being a big game, a huge gamble and you won‘t know if it‘s all gonna turn out fine or if it’s not, let‘s throw the dice.