Star Wars Force Friday: Fans Awaken for 'Force Friday'!
Today, merchandise inspired by the highly anticipated new movie Star Wars: The Force Awakens launched at retailers around the globe as ‘Force Friday’ officially got underway. Hot off the heels of the 18 hour global live unboxing event on YouTube (https://www.youtube.com/user/starwars) where highlights of the new product range were officially unveiled, the celebration continues as fans can now discover the new Star Wars products.
“We’ve been working closely with the filmmakers to bring the characters and storylines from Star Wars: The Force Awakens to life through an exciting array of products, and we’re thrilled to share them with fans around the world,” said Leslie Ferraro, Co-Chair, Disney Consumer Products and Interactive Media and President, Disney Consumer Products.
Starting in Sydney and ending at Lucasfilm headquarters in San Francisco, Disney Consumer Products and Interactive Media hosted an epic global live event to unveil key Star Wars: The Force Awakens products. Fans who tuned in to the Star Wars YouTube page were able to see the following toys unboxed by top digital stars from the Maker Studios network:
- Sydney: Star Wars BladeBuilders Jedi Master Lightsaber toy from Hasbro
- Tokyo: Star Wars: The Force Awakens Big Figs (31” and 48”) from JAKKS Pacific
- Hong Kong: Hot Wheels car assortment featuring Star Wars characters and Escape from JakkuTM Starship playset from Mattel
- Seoul: LEGO Star Wars Poe’s X-Wing FighterTM
- Paris: Star Wars: The Force Awakens Kylo Ren Lightsaber, a Disney Store exclusive
- Madrid: Star Wars Micro Machines First Order Star Destroyer from Hasbro
- Berlin: LEGO Star Wars Kylo Ren’s Command ShuttleTM
- London: Star Wars: The Force Awakens Elite Series die-cast figure assortment, a Disney Store exclusive
- Rio de Janeiro: Star Wars Black Series 6” figure assortment from Hasbro
- New York: LEGO Star Wars Millennium FalconTM and Star Wars BB-8 from Sphero
- Toronto: Star Wars Remote Controlled Millennium Falcon Quad and X-Wing Starfighter from Air Hogs, Spinmaster
- Chicago: Star Wars: The Force Awakens Role Play designs exclusive to Disney Store
- Mexico City: Star Wars First Order Stormtrooper Deluxe NERF Blaster from Hasbro
- San Francisco: Star Wars Battle Action Millennium Falcon from Hasbro
- Los Angeles: Star Wars: The Force Awakens Poe Dameron’s X-Wing Vehicle from Hasbro
Beyond lightsabers, construction sets, figures and collectibles, fans can find products across a wide variety of categories, including apparel for all members of the family, home décor, lifestyle accessories, books and more. New Star Wars products can be found around the world at mass and specialty retailers as well as www.disneystore.fr.
To preserve the integrity of key movie moments, an additional wave of products will be released closer to the film’s debut, when fans will be able to find additional items featuring the newest characters, including Rey, Finn, Kylo Ren, Captain Phasma, BB-8 and more.
To download images of the Star Wars: The Force Awakens product collection and a full Star Wars product look book, please visit www.image.net. All assets can be found within the folder “Star Wars: The Force Awakens”.
