Subaru Joins Hinterland Music Festival as Official Automotive Sponsor

Hinterland Music Festival is proud to announce a two year partnership with Subaru of America, Inc. (Subaru) as the event’s official automotive sponsor for 2026 and 2027. Through the partnership, festivalgoers will have a chance to experience Subaru vehicles and activations in two locations throughout the weekend: the Subaru Recharge Zone on the festival grounds and the Subaru Outpost at Hinterland Basecamp near the car camping area. The Subaru Recharge Zone will showcase the Forester Hybrid and Crosstrek Hybrid, highlighting the automaker’s growing family of hybrid vehicles. Guests can enjoy car karaoke, interactive art, and a space to cool down and recharge between sets. At Hinterland Basecamp, the Subaru Outpost will feature a car camping display celebrating the capability of the brand’s redesigned Outback Wilderness, with games and giveaways for festivalgoers.

The partnership between Hinterland and Subaru was brokered by Dallas-based Connect Partnership Group.

About Subaru of America, Inc.

Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise®, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $340 million to causes the Subaru family cares about, and its employees have logged over 115,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.

About Connect Partnership Group

Connect Partnership Group is a leading sales and consulting agency that specializes in representing and selling partnerships, naming rights and media in sports, music & entertainment and mixed-use real estate environments, while also providing an experienced business development team to companies that sell products and services to Large Public Venues. Headquartered in Dallas, with teams in New York, Chicago, Boston, Palm Beach, San Diego, Toronto and Vancouver, Connect capitalizes on decades of experience selling and activating partnerships, operating events, and consulting on behalf of Fortune 500 companies. For more information, visit www.ConnectPartnershipGroup.com. 

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ABOUT HINTERLAND MUSIC FESTIVAL:

hinterland [hin-ter-land]: The land behind a river. The rural area near a city. A backwater.

Hinterland Music Festival is a four-day music event curated for people who love both music and the outdoors. True to its name, Hinterland is held in Saint Charles, a beautiful rural escape just outside Des Moines, Iowa. The annual festival features a blend of music, camping, art, craft vendors, family engagement, and more.

The inaugural Hinterland, held in 2015, established a fresh and unique music festival getaway that thousands look forward to every summer, delivering an elevated personal experience without the overwhelming crowds of larger festivals. Past lineups have included Chappell Roan, Lana Del Rey, Zach Bryan, Tyler, The Creator, Leon Bridges, Sturgill Simpson, Kacey Musgraves, Bon Iver, Brandi Carlile, Willie Nelson, alt-J, Lake Street Dive, Hozier, Noah Kahan, Band of Horses, Grace Potter, Ray LaMontagne, Nathaniel Rateliff & The Night Sweats, Orville Peck, Tyler Childers, Charlie Crockett, Vampire Weekend, Red Clay Strays, Maggie Rogers, Phoebe Bridgers, Billy Strings, Khruangbin, Old Crow Medicine Show, Mt. Joy, Gary Clark Jr., Shakey Graves and more.

HINTERLAND MUSIC FESTIVAL

ST. CHARLES, IOWA

JULY 30- AUGUST 2, 2026

LINEUP:

THURSDAY, JULY 30

• KATSEYE
• beabadoobee
• ASHNIKKO
• AUDREY NUNA
• Oklou
• Jane Remover
• Frost Children
• Porch Light
• Nourished by Time
• Pixel Grip
• Duo Beats
• Lipstick Homicide 

FRIDAY, JULY 31

• Lorde
• MUNA
• Snow Strippers
• Paris Paloma
• SOFIA ISELLA
• Wisp
• Saint Avangeline
• Between Friends
• Ninajirachi
• Crooked Torus
• Sarah Tonin
• Leslie & The Ly’s 

SATURDAY, AUGUST 1

• Mumford & Sons
• Jessie Murph
• The Format
• Santigold
• CMAT
• Julia Wolf
• Waylon Wyatt
• Amble
• The Brook & The Bluff
• Buffalo Traffic Jam
• Derry & the Dirty Dishes
• Quintron & Miss Pussycat

SUNDAY, AUGUST 2

• Kali Uchis
• Young Miko 
• Geese 
• Wet Leg
• Suki Waterhouse
• Audrey Hobert
• Samia
• Haute & Freddy
• Die Spitz
• Gouge Away
•  Koo Koo
• Jeffery Lewis