Swedish producer boerd releases new downtempo single ‘Stay’

Bård Ericson is a Swedish producer and classically trained musician, boerd. Since joining the Anjuna label family back in 2018 with his mini-LP ‘Static’ and follow up album 'Misplaced' on sister imprint Anjunadeep, boerd's penchant for stirring organic productions and songwriting has seen him supported by the likes of Sian Eleri on BBC Radio 1, Billboard and Clash Magazine and garnered over 25 million streams.

'Stay' is the third release on Above & Beyond's newly launched downtempo imprint Reflections and marks the second collaborative single between boerd and longtime friend, singer-songwriter Stella Explorer.

An accomplished artist in her own right, Stella has won recent acclaim collaborating with fellow Swede DJ Seinfeld on his 2021 album 'Mirrors', on leading imprint Ninja Tune. A seasoned double bass player and regular member of the Royal Swedish Opera, Swedish Radio Symphony, and Stockholm Royal Philharmonic Orchestras, boerd's classical roots and production prowess shine through in 'Stay'; the soaring string arrangements a perfect pairing to Stella's dream-pop vocal.

‘Stay’ is out now on Reflections.

Reflections is the third label under the Anjuna umbrella, the company founded by two-time GRAMMY-nominated trio Above & Beyond in 2000 to release their music and home to two flagship labels, Anjunabeats and Anjunadeep.

Housing the London-based organization’s ambient, downtempo and alternative catalog, Reflections is a fresh imprint that represents the “chill” arm of a suite of labels that are as prolific as they are successful.

Reflections, originally the title of a track on ‘Flow State’, Above & Beyond’s 2019 downtempo classic release which emerged from a serendipitous sunrise yoga session on the Burning Man playa in 2014, also gave a name to a new, hugely successful downtempo compilation series on Anjunadeep in the same year.

Creatively, artistically, culturally, and globally: Reflections is the logical next step for the Anjuna world.