The Devil Wears Prada Share New Video For "SO LOW"

THE DEVIL WEARS PRADA will unleash their ninth album "Flowers" on November 14 via Solid State Records. Today, they share the video for new single "So Low", a comprised of clips captured during the band's recent headline tour of Latin America. It's a montage of footage, some of which was shot on Super8 film and giving the video a specific point of view and an almost "vintage" bird's eye view.

Regarding the song, Mike Hranica explains: "To me, 'So Low' is almost fighting the mundane, when everything feels flat or meaningless. You just want to set it all on fire and blow it up to get a reaction. It's about chasing that rush, even if it leaves you feeling worse in the end. The song comes from that place of frustration, when you're desperate to feel alive no matter the cost".

As for the accompanying visual, he elaborates "I love that we are able to capture Latin American cityscapes and habitation. It was a long time in the works to head back to places we hadn't been in a long time, and I think it adds something extra to the aesthetic of 'So Low.' Visuals that we've never incorporated, different than what's often seen stateside - all in all, it's a nod to our loyal listeners across Mexico and South America".

"Flowers" marks the start of an incredibly epic cycle and phase for the band. The global touring scheduling finds The Devil Wears Prada playing some of the biggest shows of their career, with european shows confirmed from November:

• 19/11 Milan (IT) Alcatraz
• 20/11 Zurich (CH) Halle 622
• 21/11 Paris (FR) Salle Pleyel
• 23/11 Wien (AT) Gasometer
• 24/11 Munich (DE) Zenith
• 26/11 Bruxelles (BE) Ancienne Belgique
• 27/11 Koln (DE) Palladium
• 28/11 Prague (CZ) SaSaZu
• 30/11 Leipzig (DE) Haus Auensee
• 01/12 Warszaw (PL) Klub Stodola
• 02/12 Berlin (DE) Uber Eats Music Hall
• 04/12 Hamburg (DE) Sporthalle Hamburg
• 05/12 Tilburg (NL) Poppodium 013
• 06/12 Frankfurt Am Main (DE) Jahrhunderthalle