UK newcomer Ellie Allen rejects emotional manipulation on “LOVEBOMB”

over rising singer-songwriter Ellie Allen alongside her latest single and self-directed visual for “LOVEBOMB."

Collecting serious acclaim from the likes of WONDERLAND, GRM DAILY, ONES TO WATCH, and CLASH MAGAZINE - the latter marking her first-ever interview as she matures with ‘talent, grind, and a natural star factor’ - the 23-year-old artist unleashed another raw, hypnotic offering with her recent single “Get Even” (listen). Fusing pop-minded harmonies with R&B flavours and glitchy instrumentation, Ellie's growing reputation will no doubt set her as one of the most exciting and refreshing new talents in the UK.

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“LOVEBOMB” OFFICIAL MUSIC VIDEO

https://www.youtube.com/watch?v=ndsDRK9KHA0

An incendiary club confessional laced with spiralling arpeggiated synths, power-charged basslines, and a relentless 4x4 drum break, Ellie emerges in superior form across “LOVEBOMB," turning lust and toxic affirmations into a newfound ferocity and self-assurance. She questions the chaotic connections that leave her in disarray, while the accompanying self-directed visual amplifies that tension, reflecting the emotional chaos with sharp cuts and striking, kinetic movement and choreography. “Promise me the whole world, till he’s f*cking other girls,” she confides as authority and vulnerability continue to become pillars for the rising starlet in the making.

Speaking on the record, Ellie Allen mentions: “When creating ‘LOVEBOMB,’ I really let the track’s production influence me on writing the song. I had been casually dating around at the time, but they were all super short-lived with mainly one factor: ‘Lovebombing.’ I think it’s something almost every woman on the planet has experienced, and the same energy towards, I wanted the track to feel angsty and arrogant. Portraying the same energy that’s normally reciprocated yet still remaining sultry and seductive.”

She adds: “The video process was all created and directed by me. I’m a big fan of music videos not really matching the song. It would’ve been easy to create something potentially super girly and follow the ‘anti-men’ trend currently going around, but I wanted the video to give more of a ‘mental crash-out turned visual.’ There’s definitely nods to breakup vibes within the video, but I wanted them to feel grittier and more abstract against the video’s cold set.”