Watch the video for James Arthur "Say You Won't Let Go"

James Arthur ends his creative hiatus after almost four years with his new single »Say You Won’t Let Go«. The song tells the moving story of a love, which nearly would’ve been defeated by fear of permitting emotions. James words the fright of opening up grippingly:

»I knew I loved you then, but you never know. Cos I played it cool when I was scared of letting go«

His incomparable voice strikes a chord in the deeply moving ballad as James finds the courage to sing quite frankly of his own life-experiences, which in turn adds much haunting quality to his music. Having been raised in a foster family, he sometimes has had difficulties to trust, he says, describing the idea behind »Say You Won’t Let Go«. Nevertheless, the song also sketches out his career, which still seems to be on the brink of just starting out.

It’s hardly surprising that James Arthur rose to fame, following on from his X-Factor success in 2012. His single-debut »Impossible« travelled the globe, shot to No 1 in numerous countries and went gold and platinum almost everywhere. Now James Arthur returns with his new album »Back From The Edge«, due out on November 4. He prides himself with a new record vocally: »The new album features some of the best songs I’ve ever recorded – definitely vocally«.

»Say You Won’t Let Go« underlines how spot on his self-assessment is. The new single shot to #1 on iTunes UK and is now at #2 in the UK Official Charts.

Watch the video here: https://www.youtube.com/watch?v=0yW7w8F2TVA