Adam Sellouk makes his long-awaited Insomniac Records debut on November 28th with “Dance Machine,” a heavy, hypnotic house cut that channels the electric pulse of a room moving in perfect sync.
For nearly a decade, the young producer has built a reputation for sculpting sleek, emotionally-charged club tracks that slip between melodic techno, progressive, tech house, and indie dance. “Dance Machine” extends that range while pivoting further into the indie dance space: lean, physical, and engineered to shift dancers into synchronicity.
From its first bar, “Dance Machine” kicks into a tightly wound groove powered by oscillating bassline buzzes and crisp drum loops. Foghorn blasts tear through the mix like warning signals, answered by wailing alarm synths that twist with mechanical intensity. At the core sits a robotic vocal hook—simple, commanding, and designed to take hold—urging bodies to yield to the rhythm. Each element works like a gear in motion, tightening the tension and feeding the track’s sense of collective propulsion.
Speaking to the driving force that compelled him to create his new single, Sellouk says, “‘Dance Machine’ is built for the dancefloor: heavy groove, hypnotic bass, and a vocal that just locks you in. I wanted something that feels raw and fun; something you can’t stand still to.”
“Dance Machine” lands as Adam Sellouk’s global momentum continues to accelerate. His catalog spans collaborations with Anyma, Konstantin Sibold, and KAS:ST, alongside official remixes for Empire of the Sun, Sofi Tukker, and Vintage Culture, touchpoints that have cemented his standing across the melodic, house, and indie-leaning club landscape. Support from BBC Radio 1, plus co-signs from John Summit, Vintage Culture, David Guetta, and ARTBAT, highlight the wide reach of his sound.
On the touring front, Adam Sellouk is quickly becoming a fixture on the world’s most forward-facing stages. His current run of dates include Brooklyn Storehouse, SILO in Dallas, Zamna Buenos Aires, and Oasis Buenos Aires, following recent appearances at Dreamfields Festival Mexico, KREAM’s ‘Liquid:Lab’ showcase at New City Gas, and Experts Only x Loveland ADE.
With “Dance Machine,” Adam Sellouk opens his Insomniac Records chapter by distilling what has defined his rise: tactile grooves, immersive sonics, and an instinct for crafting tracks that seize control of a crowd. It’s a crisp, confident debut that taps into the electricity of a crowd moving in collective motion.
Adam Sellouk’s new single “Dance Machine” is available on all platforms via Insomniac Records.