Beloved Canadian rock quartet Rarity have released a video for their new single 'who gives a f*ck?' The track is the final single from their upcoming third album Lower Feeling, due for release on 7th June via New Damage Records.

Check out the video for 'who gives a f*ck?' here:
Stream 'who gives a f*ck?' here:
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Commenting on the new tracks, vocalist Loeden Learn says: "'Who gives a f*ck' is about trying to separate the constant depression we experience and the crazy world we live in. The fact that nothing in this world really matters at the end of the day and we’re all just specs of dust in an always evolving and changing planet. The earth will keep turning long after we’re gone and that the only thing that matters is happiness, whatever that means to you personally. Just trying hard to live the best life you can. Who gives a f*ck, at the end of the day."

Rarity's follow-up to 2019's lauded record, The Longest Lonesome, finds the perfect balance between catchy pop-punk anthems and the gripping intensity of their post-hardcore roots.

Discussing the new album, Learn adds: "This record at the end of the day is about growth. Growth as human beings, growth as friends, growth as four musicians trying to make the best songs they possibly can in a band they love. This record is a record of love, a record of passion and a record of brutal honesty. The lyrics are personal and introspective, with themes that I absolutely hated talking about with every fibre of my being. My worst fears and greatest dreams. This record is about losing self control, not being able to hold your brain together in times of sadness and pain, and taking things you have no control over way too seriously.

"While the lyrics may convey feelings of sadness and anger, the record itself couldn’t be further from. We loved writing this record, and we miss waking up every day being able to make this record. It is everything Rarity as a band have always wanted to be, and we’re just so happy to be here. We’re happy we’re able to make music and live this crazy emotional rollercoaster of a life that we live. We wouldn’t have it any other way. We truly sincerely hope people enjoy Lower Feeling as much as we enjoyed making it, because we really truly loved every second of it."

Originally uniting in 2014, the members of Rarity started touring straight out of high school and quickly amassed an avid following. In 2015, the Hamilton, ON-based outfit dropped their debut EP, Alive in Your Eyes, featuring the breakout single 'Anne Hathaway' and showcasing a mature blend of buoyant pop-punk and intricate post-hardcore that belied their relative youth.

A critically-acclaimed full-length, I Couldn’t Be Weaker, came the next year and, with fan-favourites like 'Stranger' and 'Exhale', proved the band’s quick rise to prominence was well-earned. Rarity saw their stock soar to impressive heights with high-profile tours and festival slots and, for a while, it seemed that they were unstoppable.

But then, in 2017, the band watched as their foundation started to weather and crumble. They faced a cesspool of legal struggles, illnesses, strained relationships, and the departure of two founding members. That left drummer Evan Woods, singer Loeden Learn, and guitarist Adam Clarke with some difficult decisions.

It would’ve been easy to throw in the towel – and they almost did – but self-doubt, strain, and conflict soon spurred unbridled creativity and Rarity, augmented by the addition of bassist Cole Gardner in 2018, realised there was plenty to fight for.

The band emerged in 2019 with their critically praised comeback record The Longest Lonesome, which was still rooted in accessible, hook-laden melodies, but with a sharper edge and more potent distillation of their various influences – from metal and hardcore to pop-punk, alternative, and much in between.

Now, Rarity look forward to starting their next chapter in 2024, re-energised and with a new found wealth of creativity, as they continue to carve their own niche in the pop-punk/post-hardcore scene

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