Today, San Francisco-based house and techno label Dirtybird and lifestyle brand San Franpsycho announce their limited edition collaborative merch line. Shaped by decades of Bay Area culture, creativity, and connection, the capsule collection reflects a shared appreciation for their hometown and the longstanding influence it continues to have on both brands. Check out the collection here.
The partnership marks a full-circle moment for the label, whose roots are sewn into the fabric of the city beginning with early BBQs at Golden Gate Park and now extending to their annual Back To Baysics takeover at Embarcadero Plaza. Featuring two T-shirts, a hoodie, hat, and coach’s jacket, the capsule serves as a commemorative close to the label’s milestone year and an early kick off to San Franpsycho’s 25th anniversary in 2026.
The collection juxtaposes the pair’s bird and bridge trademarks against otherworldly silhouettes, offering two designs that celebrate Dirtybird’s whimsical aesthetic and San Franpsycho's dedication to hometown culture while embodying the playful and adventurous spirit that feels unmistakably San Francisco.
San Francisco remained a central character in Dirtybird’s anniversary celebrations. The city was the backdrop for the launch of Flight Week, a multi-day writing camp and week-long event series that featured partnerships with the San Francisco Giants, Midnight Runners Club SF, and nearly a dozen local restaurants. The series emphasized the same values that underpin this merch collaboration, and also debuted their exclusive Back 2 Baysics live-print pop-up.
Built on the intersection of surf and art, San Franpsycho has become a defining part of San Francisco’s creative landscape, known for its hands-on approach to screen-printing, its support of local artists, and its commitment to community-driven projects. Their focus on craft, neighborhood culture, and approachable, wearable apparel mirrors the spirit that has guided Dirtybird since its earliest days, making the collaboration a natural celebration of the city they both call home.
Check out the full Dirtybird x San Franpsycho capsule collection online here or in-store at San Franpsycho’s Haight St. and Inner Sunset location. Sign up here for the latest updates on Dirtybird releases, events, merch, and more.
Dirtybird Tour Dates
- December 5 – Sync Club – Belo Horizonte, BR
- December 6 – Reverse Club – Goiânia, BR
- December 11 – Soho House – São Paulo, BR
- December 12 – Crema Club – São Paulo, BR
- December 13 – Cais Rooftop – Recife, BR
- July 17-19 – Dirtybird Campout × Northern Nights Music Festival – Piercy, CA
ABOUT DIRTYBIRD RECORDS
Launched in 2005, Dirtybird is one of the most iconic house and techno label imprints. For nearly 20 years, Dirtybird has highlighted the best and brightest dance talents, including today’s stars like Fisher, Justin Martin, Walker & Royce, VNSSA, Catz N Dogz, Black V Neck, and hundreds more. Dirtybird has nearly 400 releases on its main label, hosted beloved events like their Campout festival and traveling BBQ series, and built a dedicated and ever-growing fanbase. In that time, Dirtybird has racked countless accomplishments, like being named Mixmag’s ‘Label of the Decade’ in 2017 and profiled for DJ Mag’s North American cover feature in 2020. Now part of EMPIRE Dance since its acquisition in 2022, Dirtybird continues to bring their off-kilter beats and quirky spirit to the masses with this year’s 20th Anniversary events series.