Today, Los Angeles’ artist googly eyes continues to shine her prolific creativity brightly onto the world, with the offering of the raw and tender Demos 26-30 EP being released on Pretty Swede / Neon Gold.
googly eyes says: “Putting out another batch of demos feels like coming home. This is how this project started - making things fast, imperfect, and alive. There’s something about sharing songs in real time in these clusters that helps me keep up with my story. In a unique way, it’s like my own version of spring cleaning and soul upkeep - which is really the heart of my artistry.”
googly eyes - Demos 26-30 EP track listing:
01. 5 More Minutes
02. Gentle
03. The Territory
04. Picking Petals
05. Meat Off The Bone
Last month, she released “5 More Minutes”, a track she literally wrote while evacuating from the LA fires. This emotionally sweeping electro-pop ballad embraces the thoughts and feelings enveloping an artist's head amongst chaos and unknown. Mastered by GRAMMY-winning Emily Lazar, all proceeds from this track will go to We Are Moving The Needle’s Fire Relief Fund here.
Last September, googly eyes released her debut Starlet EP, a landmark release for not just the artist but her label as well, as googly eyes is the first outside artist signed to Tove Lo’s independent label Pretty Swede Records.
Pretty Swede Records is an independent label founded in 2022 by Tove Lo. To date, Pretty Swede has released Tove’s 2023 LP Dirt Femme and her collaborative 2024 HEAT EP with SG Lewis. googly eyes’ Starlet EP marks the first release by Pretty Swede outside of Tove’s own artist project.
Pretty Swede have signed googly eyes in collaboration with Tove’s longtime collaborators Neon Gold Records, themselves known for a star-studded history of debut releases, from Tove’s own Truth Serum EP in 2014 (featuring “Habits”) to iconic early releases from Charli XCX, Marina & The Diamonds, Christine and the Queens, Ellie Goulding and more.