'The World is Ours' by Aloe Blacc and David Correy, released for Coca Cola's 2014 FIFA World Cup campaign, has a video!
Coca-Cola has joined forces with internationally acclaimed singer-songwriter Aloe Blacc, to launch ‘The World is Ours’ – a mash up of a newly written and recorded Aloe Blacc song combined with lyrics and sounds from the original version of ‘The World Is Ours’ by David Correy and Monobloco. The beat for ‘The World is Ours’ by Aloe Blacc x David Correy captures the spirit and excitement of the 2014 FIFA World Cup™ and host country, Brazil, while the lyrics express messages of inclusivity, celebration and happiness as told through the Coca-Cola 2014 FIFA World Cup™ campaign, The World’s Cup. ‘The World is Ours’ by Aloe Blacc x David Correy is available on iTunes and on Spotify.
The song has been travelling as part of the FIFA World Cup™ Trophy Tour by Coca-Cola, gathering the vocals of local artists from all around the globe. As the song visited each market, local artists were able to put their own spin on the track, creating duet versions featuring lyrics sung in their native language. With twenty-four local versions, covering over 175 markets, ‘The World is Ours’ is the anthem for the Coca-Cola 2014 FIFA World Cup™ campaign.
Watch the video for 'The World is Ours' here