East London trio The Howlers today release their highly anticipated debut album ‘What You’ve Got to Lose to Win It All’, an epic 15-track collection produced by Black Honey and defined by resilience, friendship and unconditional love through unimaginable pain. In the run-up to the release, the band have released a string of singles that have seen them soundtracking BBC Match of the Day’s Goal of the Month and ITV Race Day, whilst picking up support from The Line of Best Fit, Clash, 1883 Magazine, Rolling Stone and Classic Rock Magazine all over Europe. The band’s 250 Blood Records limited edition copies of the album on vinyl sold out in under 7 minutes.

In support of the album, The Howlers are currently playing special shows at in stores up and down the country, including a sold-out show at Rough Trade East last night. Taking their lead from an eclectic range of influences, from the film scores of Ennio Morricone and John Willams to desert blues pioneers Tinariwen, Kurt Vile, Black Rebel Motorcycle Club and Father John Misty, The Howlers are far from your conventional guitar band.

‘What You’ve Got to Lose to Win It All’ finds a band at the top of their game. Across the 12 tracks, they conjure up cinematic landscapes a long, long way from London’s East End. Escapism, perhaps, but entirely understandable and justified given what frontman Adam has experienced over the last two years. Two life-changing strokes in the course of two months, the loss of four family members and two close friends and the following immeasurable grief have all played a huge part in the creation of the album, the devoted bond between bandmates and the unique connection between the band and their fanbase.

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