Taken from last year’s critically-acclaimed top 5 album, ‘10 Songs’, Travis have released the video for their romantically reminiscent single, ‘Waving At The Window’. The video is another directed by Fran Healy, who has developed all the creative for this album campaign including directing 5 official videos and creating the memorable artwork.
Shot in LA and using the same deepfake* creative team as the incredible video for ‘Nina’s Song’, Fran said of the video, ‘I shot the performance in downtown LA at sunrise with a small crew. Then Hao Li and his team at Pinscreen helped bring the band from the UK to downtown LA with their deepfake technology.It took around 6 days for their supercomputers to learn everyone's faces and smoosh it all together. The results are amazing if a little disturbing.’
‘The song is subtle from a distance, but very intense upon closer inspection so the video fits perfectly.’ He continues ‘At first it’s just a straightforward performance video, but if you look closer, it’s anything but. I think it’s the closest I have gotten to reflecting a song in a simple way. It’s been a good year learning more about film making and learning to simplify my strokes. It’s hard to be deliberately simple.’
Charting at Number 1 in Scotland and Top 5 in the UK Official Album Chart, ’10 Songs’ has been widely praised across the board with Uncut noting the “poignant pull” of the band and the Sunday Times praising their “enduring ability to concoct indelible melodies and timeless songs.” Highlights include the stellar ‘The Only Thing’ featuring Susanna Hoffs of The Bangles, the melancholic ‘All Fall Down’ and the Top 12 airplay hit, ‘A Ghost’, the band’s highest airplay chart position since 2003.
Co-produced by both Fran and Robin Baynton (Coldplay, Florence & The Machine), and recorded at RAK Studio, ’10 Songs’ is about the way life comes at love and what love does to weather those challenges. It’s grown-up. There’s sizzling synergy in abundance and benefits from the almost psychic sense of mutual attunement that comes from being in a band whose line-up hasn’t changed in its entire collective lifetime.
* Deepfakes are fake videos created using digital software, machine learning and face swapping. The computer-created artificial videos combine images to create new footage that depicts events, statements or action that never actually happened.
Watch the video HERE.