Four exciting breaking artists from four European countries introduced themselves and their music to an exclusive international audience of music-loving journalists and multipliers in Berlin last night. Once again, they made UNIVERSAL MUSIC’s European Showcase Night at Redbull Studios in Berlin-Kreuzberg a very special evening. Playing live were Berre from Belgium, Sera from the Netherlands, ClockClock from Germany, and Victoria Nadine from Norway. All of them have already made waves, are part of the global UNIVERSAL MUSIC family of artists and have what it takes for a great international career.
Berre regularly inspires around half a million followers on TikTok alone with his incredible voice. After the incredible success of his two first singles that were released this year, he has been receiving support from Polydor UK, Republic US and Universal Music Germany. This resulted in a great start for his latest single “Better Off Alone” with 14 New Music Friday playlists throughout Europe and first radio plays in Germany. The singer has grown into a real artist that plays on stages he used to dream of. He has also recently performed "Say My Name" and "Better Off Alone" in Poland during the TV shows Dzień Dobry TVN and The Voice of Poland. There is still a lot more to come for Berre.
The European Showcase Night is an initiative of UNIVERSAL MUSIC Central Europe under the leadership of Frank Briegmann, Chairman & CEO UNIVERSAL MUSIC Central Europe and Deutsche Grammophon. It was organized by Max Paproth, Vice President A&R UNIVERSAL MUSIC Central Europe, and his team and is part of the company's own European Songwriting Camp, where the four artists, plus singer-songwriter Remme from Holland and musician Paula Jiven from Sweden, as well as about a dozen producer and writer teams from the U.S. and all over Europe gathered to work together, write music and record it in the studio.
Max Paproth, Vice President A&R Central Europe & International Marketing Germany: "The European Songwriting Week and the showcase evening were a complete success – for the artists involved, for us as a label and, of course, especially for our guests. Our aim is to further expand the international creative exchange within Universal Music Central Europe. We want to show our artists new perspectives for the development of their careers and support them with advice and practical help. Congratulations to Berre, Sera, ClockClock and Victoria Nadine on their fantastic performances. It's just great to witness new songs and collaborations being created during the sessions and then experience them right away in a studio atmosphere during the showcase.”