La Favi signs to Dim Mak En Fuego - new single + music video “Action” out now
Latin Grammy nominated singer-songwriter La Favi makes her Dim Mak En Fuego debut with "Action" , a reggaeton song that masterfully intertwines Latin, R&B and darkwave influences. "Action" is the first single from her upcoming EP and album, which will feature production by Latin Grammy winner Ulises "El Licenciado" and Kid Favelas of La Maldad, which will be released in 2023.
On signing La Favi, Dim Mak label creator Steve Aoki says: “It’s special when you are able to sign an artist like La Favi to Dim Mak En Fuego. As she pushes Latin Alternative and Underground forward, she still is representing a lot of the more traditional Latin culture and sounds from places like LA and the Bay, but able to create a hybrid that the world can vibe to. This is part of what we want to do with DMEF, provide a global platform for Latin artists that are creating something the world can be influenced by.”
Being a first-generation American, La Favi sometimes felt she was only a guest in the reggaeton space, but adding modern influences from her childhood to a genre that is loved by her culture, La Favi finds her sound in a new space she calls “Emo Reggaetón”. Singing in both English and Spanish, La Favi successfully blends her Hispanic and Andalusian roots with her American side to create a sound that is undeniably her own.
In addition to sharing new music of her own this year, La Favi has collaborated as a writer and composer alongside other artists such as Ms Nina and Chiquis Rivera, whose new album is nominated for a Latin Grammy 2022.
In "Action" , La Favi escapes into a fantasy of love in the rave , a theme that becomes the common thread of his next material. La Favi wants you to get lost in her world, to let yourself go even for a moment while your heart beats to the rhythm of the music. "'Action' is about those nights when you feel like you're living in a movie,"explains La Favi. "It's about getting what you want and letting go."