Latto feat. Lu Kala releases "Lottery"

by Chandler Lass, the visual for the upbeat bop comes out later today at 12pm ET. The video will make its broadcast premiere on MTV Live, MTVU, MTV Biggest Pop and on the Paramount Times Square billboards as well. The highly anticipated release follows her dropping her fan-requested “Another Nasty Song” and turn-up anthem “FTCU” featuring GloRilla & Gangsta Boo .

Listen to “Lottery” featuring LU KALA: https://Latto.lnk.to/lottery

Latto ended last year hitting the lotto – she garnered two 2023 Grammy nominations for “Best New Artist” and “Melodic Rap Performance” for “Big Energy (Live)” in addition to winning awards for “Best New Artist” at the 2022 People’s Choice Awards and BET Awards. The three-time AMA nominee and four-time VMA nominee presented at both respective award shows and was announced with the honor of the “Breakthrough Artist” Award for the 2022 Variety Hitmakers. Recently it was announced that Latto will be honored with the “Powerhouse Award” at Billboard’s 2023 Women in Music Awards before heading back on tour with Lizzo for the second leg of her Special Tour.

With over 1 billion streams worldwide across all platforms and accolades continuing to rack up from her success, it’s clear that Latto has set the stage to become a global superstar. The release of her hit RIAA-certified 2x Platinum single “Big Energy” in September 2021 has made Latto inescapable. She went on to make history with the single as the first female rapper to ever have a #1 record at Pop, Rhythm and Urban Radio with the same single. Overall, she’s also the first female artist in 12 years to accomplish this feat, joining the company of Rihanna (“Rude Boy”), Alicia Keys (“No One”), Beyoncé (“Irreplaceable”), Mary J. Blige (“Be Without You”) and Mariah Carey (“We Belong Together”), the last five to previously achieve this.Last year she was also nominated for “Top Rap Female Artist” for the 2022 Billboard Music Awards and gave a fresh, elevated performance of “Big Energy. Latto delivered another show-stopping performance at the end of June with a medley of “It’s Givin” and “Big Energy (Remix)” – for the latter she brought out Mariah Carey and Young Dirty Bastard – after winning her first-ever award for “Best New Artist” at the 2022 BET Awards . Most recently, she performed at Spotify’s “Best New Artist” event and at the legendary Clive Davis Pre-Grammy Gala.

With the release of “Lottery,” the next chapter of Latto’s career begins with more new music, more vibrant visuals and more big energy from The Biggest. Stay tuned for more coming from Latto soon.

About Latto:

Two-time Grammy nominated, breakout Queen of Da Souf rapper Latto has been making a name for herself since she was eight years old and hasn’t stopped since. The Rap Game Season One winner has continually released music and in 2020, it landed the ATL-based artist a deal with RCA Records. In the past three years, the 24-year-old released her project Queen of Da Souf, her album 777 and loose singles while continuing to elevate and garner accolade after accolade. When Latto released her critically acclaimed album 777 in March 2022 it debuted in the top 20 at #15 on the Billboard Hot 200 chart and top 10 at #6 on the Billboard Top Rap Albums chart in addition to embarking on her first headlining tour, the 777 Tour. Accolades she’s earned over the years include the following – she’s the first female rapper to ever have a #1 record at Pop, Rhythm and Urban Radio with the same single (“Big Energy”), the first solo female rapper from Atlanta to receive an RIAA-certification (both Gold and Platinum) and amassed her first top five hit on the Billboard Hot 100 with RIAA-certified Platinum single “Big Energy” (peak #3). Following her 777 album, she also released multiple singles – “PUSSY,” a reply to the overturning of Roe v. Wade, her fan-requested “Another Nasty Song” and turn-up anthem “FTCU” featuring GloRilla & Gangsta Boo. Latto’s performed on various late night television shows and televised award shows including the 2022 Billboard Music Awards, The Tonight Show Starring Jimmy Fallon, Late Night with Seth Meyers, 2022 BET Awards and more. Latto was also a presenter at the 2022 AMAs where she was three-time nominee and the 2022 VMAs where she was a four-time nominee. She just wrapped up being a guest on Lizzo’s Special Tour, which has a second leg starting this April that she’s confirmed for as a guest. Latto was honored with the “Breakthrough Artist” Award for the 2022 Variety Hitmakers and will be honored with the “Powerhouse Award” at Billboard’s 2023 Women in Music Awards. The 2022 BET & People’s Choice Awards “Best New Artist” winner is embracing this new phase in her career – manifesting good fortune and hitting bar after bar with witty, captivating lyrics, but staying true to herself and her Clayton County roots. She’s using her platform to support her native town community and build awareness to support women’s reproductive rights. Big Latto’s ‘got that real big energy’ and shows no signs of stopping.

About LU KALA:

Every once in a while, an artist appears who is destined to break the mold, LU KALA is one of them. The fiery-voiced songstress with signature vibrant orange hair to match, is redefining what a pop star sounds and looks like. At the age of three LU KALA’s family immigrated from the Demographic Republic of Congo to Canada, first living in Toronto’s Regent Park and later Ajax. Gifted with a talent for writing striking pop tracks and memorable hooks, LU, who is independent, has written for other artists including renowned R&B star Jennifer Hudson.

With over 14M streams, LU KALA is a force! She has also found success on TikTok and IG Reels. Her many viral snippets include “Love Sh*t” which was highlighted by fellow songstress SZA, as well as “Pretty Girl Era” which currently has over 51k UGC videos on IG reels & TikTok and over 10M views across platforms. Since its early Dec 2022 release, P.G.E has received global play-listing across all DSPs and a billboard from Spotify in downtown Toronto. She currently covers Amazon Music’s The New Black playlist. Her upcoming EP is set for release in early 2023.