Rejjie Snow announces new album "Baw Baw Black Sheep" Out July 9th

Today, Rejjie Snow announces his forthcoming second album titled "Baw Baw Sheep" out July 9th via BMG. Coinciding with the announcement Rejjie also shares a video for "Relax" shot by collaborator Matter Research in Egypt. The result is a visual that finds Rejjie with a surreal level of casualness, having just rolled out of bed next to the Great Pyramid of Giza.

"Baw Baw Black Sheep" shows off the Irish rapper's hyper-visual world building capabilities as he creates a cinematic soundtrack full of colour and joy working alongside Cam O'bi (as Executive Producer) and frequent collaborator Dee Lilly.

"I approached (the album) light heartedly from the point of view of making a short film through music," Rejjie explains. "I always loved Willy Wonka & the Chocolate Factory. I watch it all the time. I thought of Baw Baw Black Sheep like a soundtrack to it. I put the movie on with my album, and they synced up perfectly. I tried to tap into all of these feelings. The music is really colourful, and the lyrics are often happy, because that was my state of mind."

Never one to shy away from collaborations Rejjie set the stage for the album releasing "Cookie Chips", which features the late and legendary MF DOOM, followed by single "Mirrors" with Snoh Aalegra which pairs sun-soaked production with laidback bars before Snoh turns up with slick and soulful cameo on the chorus. "It's very nostalgic," Rejjie eleborates. "I'm diving into little things that stood out from when I was younger. They're tiny snapshots. I'm trying to paint a story with the lyrics. It's got a happy vibe."

Elsewhere a trap bounce underscores the chilled-out energy of ‘Relax’ also with collaboration from grouptherapy. before a moment of intimate dialogue. Cymbals simmer beneath tense verses and the double entendre-driven hook of ‘Oreos’. On the finale ‘Shooting Star’, a frenetic beat darts across the sky as his vocals soar amidst spacey zips and bleeps. “Everyone is a star in their own way,” he states. “I’m touching on this idea and trying to inspire on the last track.”

The bliss that Rejjie felt in that moment courses through the entire body of work.

Originally hailing from Dublin, Rejjie always felt he always stood out. Beyond the fact he rapped in a country that lacked a vibrant hip hop scene, he never quite fit in with his friends and family either. “I’m still the one who’s a bit goofy and different from everybody else,” he affirms. “People always said I was odd, so I turned into the ‘Black Sheep’. I use those differences to my advantage though. Things like my ADHD became superpowers, not weaknesses.”