Reliant music partners with Warner Music Group's Ada to strengthen Global Dance Ambitions

Reliant Music is entering its next phase of international growth through its partnership with ADA Benelux, Warner Music Group’s independent distribution and label services arm.

The partnership combines Reliant’s boutique, hands-on approach to A&R and artist development with ADA’s international distribution and label infrastructure, creating a strong foundation to support records from early creative development through to international release and growth.

At its core, Reliant Music is a song-first A&R, song management and independent dance music company, bridging North American pop hit-making expertise with European dance A&R. Rather than taking a one-size-fits-all approach, Reliant works selectively and hands-on with artists, producers and songwriters, developing songs, connecting them with the right artists and building collaborations around the needs and potential of each record.

“We built Reliant around a simple belief: great records still start with great songs. We want to give artists, songwriters and producers real creative attention and offer flexible ways of working together based on what each record needs. Our partnership with ADA allows us to maintain that focused, independent approach while creating opportunities to scale successful records internationally.” — John Dexter, President, Reliant Music

Reliant Music is led by John Dexter and Adrian Lock in North America, alongside Mischa Daniëls, VP A&R Europe. Together, they bring decades of experience across pop, songwriting, artist development and electronic music A&R. The team’s track record ranges from Carly Rae Jepsen’s global breakthrough Call Me Maybe and Loud Luxury’s Body to projects involving Armin van Buuren, Timmy Trumpet, KSHMR, R3HAB, Nicky Romero, W&W, Fedde Le Grand and NERVO.

“At ADA Benelux, we're proud of our collaboration with Reliant Music. They're a fantastic team of skilled professionals with a genuine passion for music, who excel at developing a demo into a hit record, all while keeping a sharp eye for detail. We're confident this partnership has even bigger achievements ahead of us, and we can't wait to celebrate new successes together.” — Pim Lauwerier, Head of ADA Benelux

ABOUT RELIANT MUSIC

Reliant Music is an international A&R, song management and independent dance music company and label, working with artists, songwriters and producers across the global electronic music industry. With a song-first, hands-on approach, Reliant sources and develops standout songs, connects them with the right artists and helps guide records from creative development through to release. Combining experienced A&R with international marketing and strong radio promotion expertise, Reliant builds flexible strategies around each record to help maximize its potential across key international markets.