Robin Schulz releases new album "Sugar"

On SUGAR , Robin Schulz performs a uniquely delicate balancing act between electronic and pop music, like few of his peers. Schulz embodies the zeitgeist initially summoned by the worldwide club scene, but which has now outgrown dance culture in its pure form and evolved into a hybrid, at home in specialized press and features sections alike. Whatever passes through his hands is turned into precious metal in record time.

Robin Schulz has created his very own, genre-transcending and highly recognizable sound: Deep house with organic instruments, always accompanied by a certain melody. Though Schulz doesn’t see himself as much of a melodic type. SUGAR is Schulz taking the next step and delivering his own brand of sweetness to the dancefloor. While his debut Prayer featured various remakes of songs by other artists, SUGAR is composed of his own productions. Schulz uncut. Robin Schulz has expanded his sound and finetuned it to create the greatest possible diversity, ranging from catchy radio tunes to danceable club tracks.

His current single was quick to reach gold: Sugar (feat. Francesco Yates) is the third #1 single that also entered the German single charts, streaming charts, airplay charts and iTunes charts at #1, besides generating several million Spotify streams and counting. The song’s official music video is currently ranked among the most-watched clips on YouTube and was recently voted one of the “5 Best Dance Videos Of The Week” by music service Shazam, while Robin Schulz’s YouTube channel is officially the most successful German YouTube channel in the area of music.

• “Germany’s biggest pop star and world-renowned DJ goes by the name of Robin Schulz.” – Stern
• “This time Robin Schulz’s latest hit ‘Sugar’ is not a remix of someone else’s song. Instead he chose to build on someone else’s track, thus making it even better.” – SZ Magazin
• “And along came Robin Schulz to slip good songs into an electronic outfit.” – Frankfurter Allgemeine Zeitung
• “Whatever he touches turns into gold, literally!” – BILD