Soja Partners With UNICEF For "Shadow" Music Video

SOJA, in collaboration with UNICEF, are helping to highlight the problem of out-of-school children in Ethiopia through their new music video, "Shadow," which was filmed in Jigiga, Ethiopia. You can watch share the video HERE. An estimated 3 million primary school-aged children remain out of school in the East African nation. For more information, visit: http://www.AllInSchool.org/

"Shadow is a song for people as a whole everywhere in the world," explains SOJA lead guitarist and vocalist Trevor Young. "It's about realizing that we are all equals and should be treated that way. Education should be a basic human right for all people. We are excited to be releasing a music video that will spotlight the power of education and the severe lack of access to schools in Ethiopia."

The song "Shadow" is featured on the band's new album Amid The Noise And Haste (ATO Records) which was recently nominated for a GRAMMY in the "Best Reggae Album" category. The album originally debuted at #20 on Billboard's Top 200 Album Chart and #3 on iTunes Top Albums Chart. Rolling Stone said: "This new album will likely win friends, influence people, and make the country a better place." USA Today gave the album 3 1/2 out of 4 stars, saying, "This band's bouncy rhythms and soulful melodies carry potent messages of social justice."

Amid The Noise And Haste was produced by multiple GRAMMY award winning Jamaican producer Supa Dups (Bruno Mars, Eminem, Rihanna, John Legend). Amid The Noise And Haste features special guests including Michael Franti, Damian Marley, and Collie Buddz.

SOJA originally formed by a group of friends while still in middle school and has built a massive, dedicated fan base around the world since. In the years following, SOJA has sold more than 250,000 albums, headlined shows in over 30 countries around the world, generated over 3.8 million Facebook fans, 200 million YouTube views. The band attracts an almost Grateful Dead-like international fan base along their tours, with caravans of diehards following them from city to city.

SOJA TOUR DATES

• Feb 28 - Electric Factory - Philadelphia, PA
• Mar 1 - House Of Blues - Boston, MA
• Mar 7 - Isla Grande Pier - San Juan, Puerto Rico
• Mar 14 - Festival Estéreo Picnic - Bogotá, Colombia
• Mar 15 - Vive Latino Festival - Mexico City, MX
• Apr 2-3 - Byron Bay Bluesfest - Byron Bay, Australia
• Apr 4 - The Triffid - Brisbane, Australia
• Apr 5 - Enmore Theatre - Sydney, Australia
• Apr 6 - Byron Bay Bluesfest - Byron Bay, Australia
• Apr 18 - Red Rocks Amphitheatre - Morrison, CO
• May 19 - Brooklyn Bowl - Las Vegas, NV
• May 20-21 - The Observatory - Santa Ana, CA
• May 22 - California Roots - Monterey, CA
• Jun 11-14 - Bonnaroo - Manchester, TN
• June 26-28 - Festival Garorock - Marmande, France
• Jul 3 - Festival Au Foin de la Rue - St. Denis de Gastines, France
• Jul 4 - Summerjam Festival - Cologne, Germany
• Jul 5 – Couleur Café – Brussels, Belgium
• Jul 9-11 - All Good Music Festival - Summit Point, WV