Usher unveils his exclusive tour merch pop-up at Selfridges London

USHER unveils his exclusive tour merch pop-up at Selfridges London available 31st March – 11th April

To celebrate USHER's London residency for his Past Present Future Tour at The O2 in London, the global entertainment icon has launched a special merchandise collection available exclusively at Selfridges London located on the first floor.

The multi-platinum, 8-time GRAMMY award-winning artist has created a limited-edition collection featuring classic streetwear styles, including hoodies, T-shirts, and caps. Each piece showcases bold graphics that combine images of Usher, the Union Jack, British currency, his iconic "U" logo, and the tour dates.

On Monday 31st March, USHER delighted hundreds of fans who attended the launch, with several lucky fans joining him for a meet and greet. USHER was then joined by Kenya Hunt, editor-in-chief of ELLE UK, for an in store Q&A which saw the star speak about his 30 year career, his love of fashion and the collaborations with several designers on his current tour.

The in store design of USHER’s exclusive pop-up at Selfridges is a seamless extension of the Past Present Future tour’s aesthetic, drawing inspiration from the striking visual identity of the tour admat while elevating it even further. It encapsulates the essence of the show whilst paying homage to the behind-the-scenes world of touring itself. Think sleek, contemporary interpretations of road cases, backstage access elements, and wardrobe storage - each detail reflecting the movement, precision, and artistry that define a world-class tour by a world-class artist. The result is a refined yet immersive experience, blending the raw energy of life on the road with a modern and minimalist edge.

USHER: PAST PRESENT FUTURE UK / EUROPEAN 2025 TOUR DATES:

• Sat 29 March - London, UK – The O2 Arena
• Tues 01 April – London, UK – The O2 Arena
• Wed 02 April – London, UK – The O2 Arena
• Sat 05 April – London, UK – The O2 Arena
• Sun 06 April – London, UK – The O2 Arena
• Tues 08 April – London, UK – The O2 Arena
• Wed 09 April – London, UK – The O2 Arena
• Fri 11 April – London, UK – The O2 Arena
• Tues 15 April – Paris, France – Accor Arena
• Wed 16 April – Paris, France – Accor Arena
• Tues 22 April – Amsterdam, The Netherlands – Ziggo Dome
• Wed 23 April – Amsterdam, The Netherlands – Ziggo Dome
• Fri 25 April – Amsterdam, The Netherlands – Ziggo Dome
• Sat 26 April – Amsterdam, The Netherlands – Ziggo Dome
• Mon 28 April – Amsterdam, The Netherlands – Ziggo Dome
• Thurs 01 May – Berlin, Germany – Uber Arena
• Fri 02 May – Berlin, Germany – Uber Arena
• Sun 04 May – Berlin, Germany – Uber Arena
• Tues 06 May – London, UK – The O2 Arena
• Wed 07 May – London, UK – The O2 Arena

ABOUT USHER:

USHER has changed music, culture, and countless lives. The multiple GRAMMY Award-winning diamond-selling international megastar, actor, dancer, entrepreneur, and philanthropist inspires change yet again.

Beyond selling over 80 million records worldwide and collecting dozens of awards, he has simultaneously lit up the small screen on NBC’s The Voice and the big screen in blockbusters such as Hustlers. He has also tirelessly distinguished himself as a devout humanitarian, raising tens of millions of dollars for various causes and uplifting youth via his New Look Foundation. Since 1999 he has been providing opportunities for young people in underserved communities and enabling them to flourish and achieve seemingly impossible dreams. A long-time supporter and Global Citizen Ambassador, USHER has performed at events since 2015 raising awareness to defeat poverty, defend the planet, and demand equity. A true outlier, he was equally at home on the stage of his sold-out My Way Las Vegas residency as he was on a 2016 government cultural mission to Cuba as part of President Barack Obama’s Presidential Committee for Arts and Humanities. In 2024 he celebrated 30 years as an entertainer, releasing his ninth studio album, COMING HOME.