PIXELYNX, the music metaverse gaming platform founded by deadmau5 (Joel Zimmerman) and Richie Hawtin (Plastikman), has partnered with legendary electronic music label Spinnin’ Records to launch a crowd-sourced remix competition pegged to the release of Joel Corry and Ron Carroll’s new song “Nikes.” Offering a contemporary take on Ron Carroll’s silky smooth “Walking Down The Street,” Corry’s new release pairs a succulent and swaggy house beat with an undeniably contagious hook. Prime for everything from the dancefloor and radiowaves to playlists and social content, Joel Corry & Ron Carroll’s “Nikes” is lined up for a March 10th release on Tiësto’s very own Musical Freedom, with an accompanying music video to drop on March 22nd.
The remix competition is hosted by CYPHER, a virtual music artist that lives and performs in PIXELYNX’s flagship game ELYNXIR, and is fractionally owned as an NFT by a small community within ELYNXIR. From March 22nd, 2023 through April 7th, 2023, aspiring DJs can compete for the chance to have their “Nikes” remix released on Spinnin’ Records by submitting their work through the PIXELYNX Discord server. A committee of Spinnin’ Records and ELYNXIR community members will vote on their top 5 favorite submissions, to be announced on Tuesday, April 11th, 2023. CYPHER’s group of fractional owners on the ELYNXIR platform will then have the final say in selecting the winning remix, which will be announced on Friday, April 14th. Both the ELYNXIR community and Spinnin’ fans will also have the opportunity to co-create the official music video of the winning remix through a series of quests and challenges within PIXELYNX’s discord. The final video will be premiered at the International Music Summit in Ibiza, Spain in addition to being uploaded on the Spinnin’ Records Youtube channel.
“Nikes” sees UK tastemaker Joel Corry continue his meteoric rise to the top, building on the momentum from his game-changing 2022 – a year that saw him debut on the mainstage of Tomorrowland, enter DJMag’s coveted Top 100, and conquer the charts through head-turning releases like “HISTORY” with Becky Hill, "What Would You Do" alongside David Guetta & Bryson Tiller, and even a remix of Elton & Britney's smash "Hold Me Closer." Now amping up for his debut at the sun-soaked Ultra and Miami Music Week, Joel Corry continues to bring the beat, this time in the form of the bass-heavy “Nikes.” A proper follow-up to his late 2022 hit “Lionheart,” “Nikes” sees Joel flip the script yet again, switching focus from stadium anthems to fan-favorite DJ weapon.
Corry fans can further engage with the “Nikes” remix competition by participating in an AR-powered virtual scavenger hunt, happening in the ELYNXIR app during Miami Music Week from March 21, 2023, through March 26, 2023. ELYNXIR players will have the opportunity to search for and collect Spinnin’ Records collectibles in the ELYNXIR game, powered by Niantic Lightship AR technology.
“‘Nikes’ has been a weapon in my club sets for months and I'm buzzing to release it officially,” says Corry. “Ron Carroll's original 'Walking Down The Street' is a banger and I hope people love my spin on it. I’m even more excited to hear what ELYNXIR community members come up with as part of our remix contest!”
“Our goal at PIXELYNX is to facilitate the intersection of music, gaming, web3, and AI to build new opportunities for co-creation between artists and fans,” says Inder Phull, CEO of PIXELYNX. “Now, ELYNXIR community members will have a chance to leverage the power of their community to collectively decide which remix of Joel Corry’s new song will be released as an official Spinnin’ Records track, using decentralized voting mechanisms powered by web3. This first-of-its-kind initiative is a testament to the power that web3 has to give control and autonomy directly to our community, and to democratize opportunities for music creators everywhere.”
About PIXELYNX
PIXELYNX was founded in 2020 by iconic musicians and technologists Joel Zimmerman aka deadmau5, Richie Hawtin aka Plastikman, and music industry visionaries Ben Turner (Graphite; IMS: International Music Summit; AFEM: Association for Electronic Music), Dean Wilson (Seven20 Entertainment; mau5trap), and Inder Phull, a music metaverse futurist. The company, based in London and Los Angeles, is focused on building a music metaverse ecosystem that will transform the way artists connect and engage with their fans through gaming experiences. Its debut mobile game, ELYNXIR, began limited access tests in October 2022, with new features to be revealed and tested with iconic partners and community members. The full beta of ELYNXIR will be available in the first half of 2023. For more information visit https://pixelynx.io or https://elynxir.game.
About Spinnin’ Records
Spinnin’ Records is globally acknowledged as a leading music label in the international dance industry. With dance evolving from a niche phenomenon to one of the world’s most popular music genres – Spinnin’ Records has followed in the wake of dance’s astral trajectory.
Founded in 1999, of Dutch origins, the label swiftly emerged as a dominant tastemaker in clubs and record charts around the world - partnering with dance figureheads like Tiësto, David Guetta, Timmy Trumpet, Sam Feldt, Oliver Heldens, KSHMR, Lucas & Steve, LUM!X, Gabry Ponte, Alok, Mike Williams, Blasterjaxx and many more.
Through the years, Spinnin’ Records has established itself as an innovative force, consistently putting itself at the forefront of new trends and technological developments within and without the dance realm. From pushing the boundaries of streaming with chart-topping singles, developing acclaimed artists and producers, offering the world’s biggest demo drops, international live events, and exploring the future of Web3 and AI, Spinnin’ Records has built a community that exceeds more than 40 million fans.