Era Istrefi releases "Bonbon"

Albanian singer-songwriter Era Istrefi has signed to Ultra Music with her hit single “Bonbon.”

In the last two months “Bonbon” has taken the world by storm with more than 21 million streams on its official music video, and climbing up the Shazam, Spotify and iTunes charts in Europe. The buoyant, dance-pop ballad showcases Era’s dynamic vocal range and prowess for penning catchy, addictive lyrics.

Neser Managing Director Faton Shoshi reached the deal with Ultra's Founder & President Patrick Moxey and B1's Founder Wolfgang Boss. Moxey and Boss are respectively President of Electronic Music at Sony, and Executive Vice President A&R at Sony Music International. Patrick Moxey states “it's exciting to start recording with the extraordinarily talented Era Istrefi and working with NESËR Music, Kosovo's #1 Media Group". Wolfgang Boss states “Era is an exciting artist with her very own style and a clear artistic vision. We are very happy to cooperate with her and NESËR Music on releasing her album through Sony Music International.” Ultra will be releasing Era Istrefi in the USA in collaboration with RCA Records.

Watch the video for this amazing song:h ttps://www.youtube.com/watch?v=cedoBlUvBlI