Flume shares official video for 'Never Be Like You' - live at [PIAS] Nites 19th March!

Amassing a tidy 21 million global streams since release last month, Flume’s new single 'Never Be Like You feat Kai' is #1 on the official Australian Singles Chart. It is the first chart-topping single for the Sydney-based producer.

Today, Flume shares the new video for that single. Directed by Clemens Habicht, the film-maker also responsible for the brilliant 'Some Minds feat Andrew Wyatt' clip in April 2015, the video stars Australian actress Sophie Lowe (The Beautiful Lie, The Slap, Adore) and Sam Reid (The Railway Men, Riot Club) as well as a cameo from Flume himself.

Conceived by the director in response to Kai's affecting lyrics, Habicht says: ‘It is the story of an emotional state - the delicious euphoric pleasure that motivates the sort of mistakes that precede remorse. In a confused state a girl loses control as she gives in to a delirious beautiful and grotesque abandon that blurs the boundaries between reality, sensation and perception as the world she is in melts away. It was a absolute pleasure to work with Sophie, Sam and Harley.

The #1 single, which premiered on BBC Radio 1 as Annie Mac's 'Hottest Record’ and has since been added to the Radio 1 playlist, has been met with a rapturous reception. In addition to the 21 million streams, 'Never Be Like You' reached #1 on Spotify's Global Viral Chart. It is the #10 most streamed track on SoundCloud globally and maintained a steady #1 on Hype Machine. The AA-side track 'Smoke & Retribution', with collaborators Vince Staples & Kučka also hit #1 on Hype Machine (both Track and Artist Charts) and is over 5 million streams worldwide. Both tracks will feature on the eagerly-anticipated forthcoming second album 'Skin', the follow up to 2012’s ARIA award-winning, globally acclaimed debut. The album will be released on Future Classic. More details will be revealed soon.