Frida Sundemo releases new single 'Gold'

Swedish songstress Frida Sundemo has released her brand new single ‘Gold’ ahead of her highly anticipated international debut album Flashbacks & Futures, due on October 6ththrough leading Scandinavian record label Cosmos Music.

‘Gold’ premiered with V Magazine who described the single, “A cinematic piece of swirling synths, anthemic drums, and dramatic strings that swell into a glorious key change... She manages to make such intimate and fragile lyrics sound grand and majestic on ‘Gold’, an impressive feat that makes for a chilling yet soothing listen.”

Regarding the single Frida says, ‘”Gold’ is about being brave and embracing the beauty of life. It’s about having the courage to risk something that’s ”alright” for the chances of getting something you really dream about.”

‘Gold’ follows the release of previous highly acclaimed singles ‘Keep An Eye On Me’, ‘We Are Dreamers’ and ‘It’s OK’, all taken from Flashbacks & Futures.

From the opening Pet Shop Boyish title track right through to the teary, fearful album closer ‘Astronaut’, Flashbacks & Futures is where Hans Zimmer meets Boys Noize. The record inspired by space, traversing a vast universe from minimal synth-pop isolation to heavenly orchestral vistas, filled with colour and beauty.

Frida explains this inspiration, “First of all, I love the way I feel when my mind is set on space. It’s like I enter this place beyond time where you’re free to create whatever you like. I feel that I’m allowed to think and create much bigger than I usually do.”

She continues, “Second, I’m struck by the beauty of it. You’d never need a filter to make a photo of outer space to pop. I’m also in love with all kind of sci-fi movies taking place in space. Everything from 2001: A Space Odyssey to The Martian or Interstellar.”

Elsewhere on the record the pulsating undulations of the anthemic hit-in-the-making ‘Stay Young’ and the arresting sparseness of tracks such as ‘Circles’ and ‘To The End And Back’, further develop the sound that Frida and producer Joel Humlén have been making their own over the past few years.

Frida Sundemo has created a debut of otherworldly beauty and one that is set to meet the expectations for one of the most highly anticipated albums to be coming out of Scandinavia this year.

ACCLAIM FOR FRIDA SUNDEMO

• “Icy, ornate synth pop” – Billboard
• “An uplifting antidote to a bad week” – The Fader
• “A beautiful, magnificent iceberg” – Line Of Best Fit
• “Pristine Swedish pop... as brittle as it is beautiful” – Idolator
• “Everything’s looking rosy for another Scandinavian pop princess” – Evening Standard
• “Sundemo has an exquisite voice that sounds light as air” – The Independent
• “We predict big things” – Fabulous Magazine
• “Melodic uplifting alt-pop” – Shortlist
• “Über-melodic and luxuriously-layered electro-pop” – Classic Pop