One man indie army How to Lose Face cancels cancel culture on second single 'Bring Britney Back' from new album 'DOOMESTICATED'

Danish “one-man-indie-act” How to Lose Face aka singer, songwriter and multiinstrumentalist Peter Fjordbak is ready to share his second album ‘DOOMESTICATED’ on June 5th. It is a post-corona indie record written mainly under the special circumstances of being “confined” in one’s own home due to unique historical events, while observing the madness of the world. Saturated by strong, personal songwriting, a playful approach to music and lively, unpolished aesthetics, How to Lose Face poetically describes a plethora of personal dark feelings and concerns, from a past challenging time in human history.

Now, Peter Fjordbak follows up last month’s first single and video, the "privilege-blind" indie pop banger ’Everything’s So Easy’, with another earworm, as he today releases the album’s second single, the insistently titled ‘Bring Britney Back’ – Fjordbak says about the song:

"The song is inspired by online teaching in a time characterised by wokeism at its zenith, and when misconceptions, accusations and blame was an everyday thing. The absurd double standards and cherry picking that permeated public debate going on at this time, and the #FreeBritney movement, gave inspiration to this song.

“I want it back

The page that disappeared

Both front and back

I've had it up to here

With the total lack

Of hindsight when they cheer

Bring Britney back

To entertain her peers”

The song advocates for a world, where we don’t try to write or rewrite history and language based on our own moral compass; a world where people who feel morally superior stop using their influence to try to behead others in the digital realm; especially when they usually haven’t thought their moral stance all the way through. Calling out somebody publicly simply because you feel morally superior is the true abuse."

Also, watch the video for 'Everything Is So Easy'

Everything Is So Easy

How to Lose Face consists solely of songwriter, producer and musician Peter Fjordbak, who was an active contributor to the indie-scene of Aarhus some years ago - both as a musician, sound engineer and producer. But things change, and Fjordbak naturally transitioned into a state of fatherhood and for years, small children and work took up all his time. In recent years, Fjordbak has gradually found the inspiration and energy to create new music with his own take on authentic indie songs, which draws threads to both the past and the future. Under the stage name “How to Lose Face”, Fjordbak debuted as a solo artist with the album “Nice Tries” in 2020, followed by the EP “Boomers Can’t Be Choosers” a year later - an EP which shares many themes with the new album ‘DOOMESTICATED’.

‘DOOMESTICATED’ consists of small personal abstractions, about observing the world with serious concerns and skepticism. It is a kind of recovery and self-therapy record, where songwriting has functioned as a kind of pressure valve when dark feelings, lack of mood and pronounced care fatigue took over. Among other things, the songs are inspired by those in power, wokeism and moralists, echo chambers, artificial intelligence, gun laws in the USA, hashtags and internet warriors, climate change and a passive acceptance of the future doom that seems more and more inevitable.

However, the music on ‘DOOMESTICATED’ is far from just melancholic and sad, but rather characterized by the fact that each song is a new playful exploration of the potential of music. The record is wrapped in an honest, playful sound, with spontaneity, energy, character and quirky details. This, combined with Fjordbak’s simultaneously imaginative and clinical reflections on the state of the world, makes “Doomesticated” both very human and uniquely personal.