Pokémon unveiled plans for a virtual music concert celebrating its 25th anniversary. The pop-culture brand broke the news with help from headliner and Pokémon fan Post Malone in a video that can be seen here: https://youtu.be/wtQx4R2M2iw/
The online party took place on Saturday, February 27—better known as Pokémon Day—not just for Pokémon fans but for all music fans around the world. It also served as the launch activation for the franchise’s yearlong P25 Music program. The Pokémon Company International has teamed up with Universal Music Group to bring this concert and more music surprises to life throughout 2021 as part of P25 Music. P25 Music is a collaboration with some of music’s biggest names to create new songs, styles, and pop-culture moments, all through the lens of Pokémon. Pop icon Katy Perry was announced last month as the program’s premier artist.
“I’ve been a Pokémon fan for a long time, so the opportunity to headline the Pokémon Day concert celebrating 25 years is awesome,” said Post Malone.
To stay up to date on all the latest news as Pokémon celebrates 25 years, fans can visit Pokemon.com/25 and join the conversation online with #Pokemon25.
Watch Post Malone's online party here: P25 Music Presents: Post Malone Virtual Concert Experience! #Pokemon25 - YouTube